Conversica, Inc., a provider of conversational AI solutions, announced a new solution in its Marketing Automation Platform (MAP) that brings real-time, AI-powered human-like conversations directly into marketing activities that generate pipelines.
The company's latest advancements enable marketers to integrate Conversica's conversational AI solutions directly into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub, and Microsoft Dynamics 365 Marketing to help prospects engage. It is designed to trigger highly personalized human-like interactions when shown. .
Conversica CEO Jim Kaskade said in a statement: He says, “Building two-way conversations directly into the inbound lead process is effective because we've seen it happen in practice.” “Our continued investment in leading the next level of marketing automation is the result of years of effort to perfect marketing automation for our customers. Go beyond and engage with your leads on a deeper level, allowing you to talk to your audience instead of talking to them. We're bringing the power of interactive conversations to more marketers, empowering them to power their campaigns with unparalleled control and efficiency at scale.”
news flashback
The release of Two-Way Conversations marks Conversica's latest advancements in humanizing AI solutions, at a time when people are more likely to trust and accept AI if it feels approachable and empathetic. will be held on. Previously, the company had:
Released context response generation solution
This feature was created to “learn” information about your brand to guide conversations with prospects and existing customers, and is trained solely on customer data. Leverage RAG capabilities to use customer-specific data to deliver accurate, dynamic chat conversations that qualify leads through natural, human-like conversations.
Increase Revenue Digital Assistant (RDA)
Conversica Chat and Conversica Answers are AI-generated web chats, SMS, and emails designed to enable the company's RDAs to engage in unscripted conversations with all their leads, prospects, and customers. Two such advances in AI. Unlike scripted bots, Conversica's AI-powered RDA leverages the most advanced and largest language model available to quickly interpret open-ended questions and respond just like a human would. is claimed to generate.
