In a Marketing Week poll, most respondents say one to three days in the office is appropriate.
According to a poll conducted by Marketing Week on LinkedIn, only 4% of marketers think people should work in an office five days a week.
The survey of 2,827 people found that the majority of marketers (68%) believe they should be in the office one to three days a week. More than a fifth (22%) would like to work completely remotely, and 7% think it would be most appropriate for him to work four days in the office.
The research builds on findings from Marketing Week's 2024 Careers and Salaries Survey, which found more than half of respondents are likely to return to office-based jobs.
The majority of workers work from home at least one day a week, with the most common days in the office being three (25.2%), followed by two (24.3%). The least common was that he worked at the office for four days (9.5%), more so among marketers who worked at the office for no day at all (14.7%) than among marketers who worked a full five days (12.9%). There were a lot.
Participants in our LinkedIn poll highlighted that balancing working from home and working in the office allows for days without distracting meetings while maintaining contact between teams. Respondents also emphasized that marketing is a broad field and there is no “one-size-fits-all” solution to the number of office days required.
“My personal experience has taught me that I need to be in the office at least two days a week to create work. By participating in spontaneous conversations with other areas of the business, You might even come up with a great idea for your next campaign,” says Becky Bell, director of marketing and sales at Forward Builders' Supplies.
When it comes to the number of days that companies require marketers to spend in the office, this differs slightly from the number of days that marketers say they choose to spend in the office, according to Career and Salary research. Two-thirds (64.6%) have adopted a hybrid approach. data.
Only 10.1% of marketers say their company requires them to come into the office five days a week, and 17.8% work in completely flexible organizations. Only 3.1% of companies closed their offices and implemented fully remote work.
Marketers seem generally satisfied with this, with nearly 7 in 10 saying they feel it's balanced. However, nearly one in four (24%) would like to reduce the number of days they work in the office, and 7.2% would like to increase the number of days they work in the office.
But some respondents to the LinkedIn survey wonder if the home-versus-office debate is overlooking other issues. “How often should marketers engage with their customers and end consumers?” asks Tatiana Volova, Senior Director of Sales and Education at Wella Company.
