Provided by UTA
UTA has announced Eric Iverson as chief technology officer, who will lead the company's information technology strategy. He joins the company as artificial intelligence and other technological developments pose a disruptive threat to the industry.
Most recently, Iverson served as Director of Product Strategy for Amazon MGM Studios, where he led product, user experience, and AI efforts, and previously served as Chief Technologist for Media and Entertainment for Amazon Web Services (AWS). Ta. During his time at Amazon, he helped oversee an ambitious effort to build Amazon's next-generation studio that leverages a completely cloud-based infrastructure.
Prior to joining Amazon, Iverson served as CTO and CIO of CAA from 2016 to 2020. Prior to that, he worked at Sony Pictures Entertainment for more than 17 years and held multiple technology leadership roles before moving to Sony Pictures Television where he was promoted to CTO and four global TV executives. He oversaw the technology unit and the company's intellectual property program.
Iverson will be based at UTA's Beverly Hills headquarters and will report to CEO Jeremy Zimmer. Iverson is responsible for managing the IT organization that supports the company's talent replication, content creation, strategic advisory and marketing consulting businesses.
“I have long admired UTA's track record of being first to market in developing technology-driven opportunities across the cultural landscape,” Iverson said in a statement. “UTA was the first major agency to establish a digital, podcasting and other forward-looking practice, and we have consistently demonstrated a focus on what innovation can do for our clients and their businesses. Joining this team at the dawn of artificial intelligence is the role of a lifetime.”
Zimmer said in announcing Iverson's hiring: “Eric is recognized for his vision and leadership at the intersection of entertainment and technology, and we are thrilled to welcome him to our team at such a transformative moment for both of us. One of our priorities at UTA From protecting creators to expanding opportunities, we understand how artificial intelligence and other emerging technologies can benefit our business. We're thinking about this as well as designing systems, products and tools to improve the way we collaborate as a global company.”
