Bangkok, March 26, 2024 /PRNewswire/ — Apiaa software-as-a-service (SaaS) company that uses artificial intelligence (AI) to enhance business decision-making, is proud of its recent partnership successes. Revised edition. Appier's AIQUA platform introduced breakthrough solutions in Rev Edition to enable personalized product recommendations and enhance user engagement across multiple channels including eDM, in-web, SMS, and social channels. This AI-driven approach allows for accurate A/B testing, with his 50% of users receiving random recommendations and the remaining 50% benefiting from AIQUA's customized suggestions and clicking through. Significantly increased CTR by 175%.
The revised version is Thai's Premier importer, distributor and retail manager of top sports and fashion lifestyle brands. Since its founding in 2000, Rev Edition has been at the forefront of the sports retail industry, boasting his first NIKE flagship store in Japan. Thailand It manages an impressive portfolio including HOKA, Saucony, Champion and more across 159 branches and e-commerce platforms.
Sports goods and equipment market is experiencing significant growth and revenues are expected to take a hit 104.5 million USD Expanding at a CAGR of 8.01% this year, 142.2 million USD This growth trajectory is reflected in an increasing user base, which is projected to reach 10 million by 2028[1], user penetration will rise from 13.6% in 2024 to 16.3% by 2028. This fast-growing market reflects broader trends across the world. Thailand And globally, there is a thriving e-commerce landscape for sports and lifestyle brands. As online sales of high-quality, performance-oriented sportswear and gear surge, driven by consumer demand for convenience, variety, and personalized options, traditional retailers like Rev Edition This dynamic and competitive environment forces them to adopt innovative marketing technologies to gain an edge.
Rev Edition's digital evolution: From traditional retail to AI-powered marketing
Faced with the challenge of personalizing customer experiences and maximizing online revenue, Rev Edition turned to Appier's AI-powered personalization cloud AIQUA to transform its digital marketing strategy. Prior to partnering with Appier, Rev Edition relied on time-consuming manual processes to track customer data and engage users, significantly necessitating a more sophisticated, data-driven approach.
Increase sales and satisfaction with AI
The results speak for themselves. Since the start of the campaign, January 2023, Rev Edition saw a significant increase in online revenue and customer engagement. Appier's AIQUA and its ability to integrate SDKs, manage events and parameters, and provide explicit recommendation scenarios increases sales and significantly reduces the workload of Rev Edition's marketing team, increasing productivity and customer This led to an increase in satisfaction.
“Partnering with Appier was a turning point in our digital marketing efforts,” he said. Sawanya Somprasong, E-Commerce Manager, Revised Edition. “Appier's AIQUA platform not only met our immediate needs for personalized recommendations and increased online sales, but also opened up new avenues for us to more effectively understand and engage with our customers. Ta.”
Appier's commitment to Rev Edition's success is evident through Rev Edition's close collaboration with the Customer Success Management (CSM) team, ensuring seamless integration and maximization of the capabilities of the AIQUA platform.
Looking forward, Rev Edition aims to further enhance its marketing strategy with Appier's release of Creative Studio in 2024, increasing brand awareness and conversion rates to unprecedented levels.
About Rev Edition Company Limited
Rev Edition Company Limited was established in 2000 and is a leading importer, distributor and retailer of sports and fashion lifestyle products. Thailand. With his first NIKE flagship store and an array of leading sports brands under his control, Rev Edition continues to drive excellence and innovation in the sports retail industry.
About Apia
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to enhance business decision-making. Founded in 2012 with a vision to democratize AI, Appier's mission is to turn AI into his ROI by making software intelligent. Appier has 17 offices across Asia Pacific. Europe Listed on the US and Tokyo Stock Exchanges.visit www.appier.com For detailed company information, please see below. ir.appier.com/en/ Click here for detailed IR information.
[1] Statista Market Insights – Sporting Goods: Thailand
Source Apia
