Duchess Meghan hopes to sell everything related to home decor and upkeep with her new brand American Riviera Orchard, which has been likened to Gwyneth Paltrow's Goop.
Meghan's lifestyle brand is expanding. A recently filed trademark application extension reveals a whole new line of beauty products on the market, from fragrance sachets to body lotions and oils.
Critics have likened the product to those sold as part of Gwyneth Paltrow's Goop brand, but the launch of a new beauty line called American Riviera Orchard: Montecito There are many mysteries.
The launch announcement was reportedly posted to the brand's new Instagram page, which only has nine posts and does not include any captions or comments. These together form a grid pattern and form the image of the brand's logo. It is a simple golden emblem with a bunch of wavy lines that appear to form letters, but it is unclear what the actual image is. It's splattered on off-white parchment.
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The Instagram account, which can be found at @americanrivieraochard, has already amassed more than 571,000 followers, and its profile simply says, “By Meghan, Duchess of Sussex. Founded 2024.” There is a link to his website for the company, americanriviera.com, but this website is almost more obscure than his Instagram page, with no links, no drop-down menus, and not even an “About” page.
However, at the bottom of the website there is a mysterious and creepy fill-in-the-blank prompt that simply says, “Enter your email address. Join the waiting list.” A link to the brand's Instagram page appears in miniature font at the bottom left of the page.
According to the Daily Mail, which obtained the trademark application extension, the new products include “fragrance sachets, lavender sachets, non-medicated skin care products, non-medical bath and shower gels and salts, non-medicated hair soaps, and non-medicated hair soaps.” It is said to be included. Bath soap; Bar soap; Non-medicated hand soap; Body cream; Bath oil; Body lotion; Cosmetics; Body oil; Scented oil; Air fragrance reed diffuser.
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The list goes on, with dozens of additional entries ranging from furniture to stationery of all kinds. If it's inside your home, outside your home, or used for decoration and beautification, it's sold regardless of its size or perishability. Duchess of Sussex's brand. The 42-year-old has a bold business plan that experts believe could bring in hundreds of thousands of dollars in profits in just a few weeks.
The video announcing the brand's launch, which has now been deleted, reportedly showed Meghan cooking, arranging flowers and stirring something in a bowl.
No further information about the company or its products has been released, and it's not entirely clear when a full-scale launch will take place. The Duchess of Sussex has remained fairly quiet about the brand, with her only dropping hints from time to time.
But it's no secret that Meghan loves decorating and cooking, being vocal about her love of vegetables and the healthy lifestyle she and Prince Harry are trying to live.
