pet owners around the world They buy their companion animal meals from supermarkets more than any other route. However, that trend is changing in many regions and differences are emerging around the world. October 2022 Market Research Committee TGM Research We surveyed 15,000 people in 40 countries about their pet ownership. This research reveals where consumers buy their pet food in different countries.
“Supermarkets remain the primary channel for pet food purchases worldwide, capturing 46% of consumers,” Chief Marketing Officer Tuyen Vu told Pet Food Industry in an email. “But other channels are also gaining momentum.
Europe – Pet specialty chains and online platforms are emerging as a viable alternative to mass retailers, Vu said.
Asia Pacific – Considering that Asia includes different countries such as India, China, and Indonesia, it is surprising that pet owners have diversified their preferences for pet food purchasing channels, including online and independent stores. It's not something you should do. She said there is a noticeable trend across the region towards homemade pet food.
Middle East and North Africa – In these Muslim-majority countries, independent pet retailers and convenience stores are preferred.
Africa – In sub-Sahara, pet owners prefer homemade pet food.
North America – After supermarkets, independent pet shops and online channels are popular choices.
latin america – In these regions, mainly colonized by Spain and Portugal, there is a trend towards independent pet shops, followed by convenience stores.
Omnichannel pet shopping is the dominant trend
What does TGM Research's research support? Andrea Binder, vice president of retail account development at NielsenIQ, said this during a presentation at Global Pet Expo 2024 in Orlando, Florida, USA on March 21st. In the US pet food market, the world's largest, 78.1% of the money spent on pet care is spent by shoppers using multiple channels. Among U.S. pet owners, 57.0% of buyers said they would be omnichannel buyers in 2023, an increase of 1.5% from 2022.
Pet owners who purchase products only from brick-and-mortar retailers accounted for 39.7% of buyers in 2023 and have since declined. 1.2% From the previous year. Those who purchase pet products only in person account for his 19.3% of the amount spent on pet products. Even though online retail has grown during the pandemic, only 3.3% of U.S. pet owners purchased supplies exclusively online, and only 2.5% of the money they spent on pet products.
Around the world, pet owners are likely to continue to diversify their pet food purchasing channels in search of the brands they want at affordable prices.
