BOSTON — The Patriots' branding took a step toward global expansion as the team acquired Brazil as its new world territory.
The NFL announced five new markets in 2024 for its Global Markets Program, and the Patriots added Brazil to their portfolio. The Patriots said Brazil's addition “will provide the Patriots with opportunities for in-person and digital marketing, corporate sponsorship sales, fan events, activations, merchandise sales, and co-marketing relationships with other sports and entertainment properties in Brazil. ” announced.
The Patriots had already acquired these rights in Germany, Austria and Switzerland.
“Since our acquisition of the team in 1994, our organization has been committed to expanding our reach and brand globally,” said Robert Kraft. “We use the internet and social media platforms to reach millions of fans around the world and are proud to have played regular season games in England, Mexico and Germany. Now, with the development of the NFL's Global Markets Program, this will further expand our ability to forge deeper connections with other countries by providing additional rights that will allow us to both market our team and promote the great game of American football. We were able to demonstrate strong commitment.
“We know that some of our most passionate fans are in South America, and we are excited to expand our international home market to Brazil.”
Massachusetts has the second-largest Brazilian population in the United States, behind Florida, according to a Patriots news release.
The Patriots said potential opportunities in Brazil include “hosting parties to watch Patriots games, conducting football camps, partnering with Brazilian sponsors, and developing ambassador tours with Patriots players.” .
The NFL announced that four teams have been given international markets for the first time: the Cleveland Browns of Nigeria; the Detroit Lions of Austria, Canada, Germany and Switzerland; Austria and Germany's Indianapolis Colts. and Germany's New York Giants. Additionally, the league announced five new international markets will be joining the program: the Miami Dolphins of Argentina and Colombia, the Los Angeles Rams of Japan and South Korea, and the aforementioned Browns and Nigella combination.
Currently, the NFL has a total of 25 teams and 19 international markets participating in the Global Markets Program.
