The NFL announced today that the Miami Dolphins have been granted marketing rights to three new countries through the Global Markets Program: Argentina, Colombia and Mexico. The Dolphins are currently one of only two teams with six global market agreements, including Brazil, Spain and the United Kingdom. The Dolphins' global territory now extends to his four Spanish-speaking countries, more than any other NFL team, and even Brazil, where Portuguese is the first language.
First launched in 2022, the Global Markets Program (GMP) allows NFL clubs to build brand awareness and fandom in their home markets and beyond the United States through fan engagement, events and commercial opportunities. Grants international marketing rights for.
Tom Garfinkel, Vice Chairman, President and Chief Executive Officer of the Miami Dolphins and Hard Rock Stadium, said, “The Miami Dolphins are the Spanish-speaking NFL team and are committed to growing the world of soccer internationally. “I am doing so,” he said. “With more than 2.7 million Miami residents of Latin American origin and over 66 percent of Miami-Dade County speaking Spanish, Miami is the clear gateway city to Latin America and is poised to grow the game in Latin America and Spain. There is no team in a better position to do this.'' Through the Global Markets Program, we are thrilled to be able to further connect with our loyal fans in Spain, Brazil, and the United Kingdom, as well as Argentina, Colombia, and Mexico, and to meet and interact with new fans. I'm happy. Through game broadcasts and programming, opportunities for fan engagement and local community influence our efforts. ”
As part of the Global Markets Program, clubs will have access to international markets for a term of at least five years, during which they will have the right to pursue activities in international markets that are consistent with what they can do in their domestic markets. Become. The Dolphins enter these new GMP regions with established fan bases and strong ties in Argentina, Colombia and Mexico, respectively. Mexico in particular represents the largest international Dolphins fan base on social media, with multiple fan clubs in major cities across the country.
“We are very pleased that the Global Markets Program's efforts continue to grow into a more international realm,” said Arturo Oribe, Managing Director of NFL Mexico. “This is a strategic initiative that will allow us to build a fan base.” . “With today's announcement, we are extremely proud to welcome the Miami Dolphins to Mexico as part of this program, and are proud to continue to grow their fandom and market in Mexico, which has the largest number of fans outside of the United States. We look forward to actively cooperating with the state to increase its presence.” ”
Throughout the past year, the Dolphins have hosted game parties, organized fan club meet-ups with Dolphins alumni, and supported youth football and NFL flag camps in the current GMP market. These efforts will continue in the coming months, including expanded programming, digital native language content, and increased retail presence, making it easier for fans to access Dolphins merchandise in Argentina, Colombia, and Mexico. It is expected to be announced within the next few days.
