The Space Visual Communication Program of the Faculty of Business Design and Innovation collaborates with fashion brand Urbanica for the first time. As part of this collaboration, students selected products from the new His Urbanica collection and used artificial intelligence tools for the first time to create content and advertising.
This is the first such collaboration between a fashion brand and a student content creator. Once students completed their assignments, they presented their projects to a panel that included Urbanica executives, who served as the decider on grades. Outstanding projects are included in the collection's digital publications.
Urbanica is proud to be part of a collaboration with a university that provides a platform for Visual Communication students to create content for advertising. They met a talented group of students with innovative ideas that reflect Urbanica's commitment to innovation and staying at the forefront of industry trends. Opening the collection to students represents a new initiative for Urbanica, and they are proud to be a pioneer.
Michal Kashtar, Internship Director for Visual Communication in Interior Spaces, emphasized the importance of bridging academia and industry in the field of design and creativity. Such collaborations benefit both students and commercial companies. Mr. Kashtar thanked Urbanica for the successful collaboration and highlighted the students' exciting use of artificial intelligence in creating their videos.
