Deep Rising, Jason Momoa's environmental documentary about the global threat of deep-sea mining, has inspired a global impact campaign led by Palau Pledge co-founder Laura Clark, We partnered with Emotive, a creative agency based in .
The documentary Deep Rising, which will premiere at Sundance in 2023, explores the immediate threat posed to the ocean by countries supported by global corporations and organizations seeking to mine the deep sea floor for profit.
This documentary launched the global citizen-led Deep Rising Impact campaign against deep seabed mining. A mural by leading Australian artist and musician Reg Mombassa and Apparition Media has been unveiled by Emotive with a call to action for the marketing industry to get involved.
Our request to the marketing industry is to support the ongoing campaign by donating media, whether it's advertising space or editorial support, to the Deep Rising campaign, which launches in June. Donated global media The goal is $5 million, emotion leading strategy and creativity.
What's the problem? The ocean is home to more than half of Earth's living things, and the deep ocean makes up more than 95% of Earth's biosphere. According to United Nations law, the deep seabed of the high seas is considered “the common heritage of humanity” and belongs equally to all of us and future generations.
Yet behind closed doors, companies with ties to fossil fuels are working to destabilize these regulations and open the door to extraction for personal and corporate gain. As a result, the International Seabed Authority (ISA), established by the United Nations to manage the deep seabed, now represents mining-promoting companies and nations in favor of deep seabed development.
Laura Clark, Head of Impact at Deep Rising, said: “There is not enough independent scientific research to understand the environmental impacts that deep-sea mining can cause, so without intervention we are facing one of the most devastating ecological disasters in human history.” You could walk blindly into one of the disasters of our time.
“If we can come together and make people all over the world aware of the fact that the seabed is the birthright of every person on Earth, then the approval of the mining drive scheduled for July this year They will be able to take direct action ahead of the ISA's decision on whether to grant “countries and companies with mining operations in a Pacific region the size of Europe.” ”
Matthew Ritz, director and producer of Deep Rising, said: They say we need to move to a “green energy revolution” that includes electric vehicles, but BYD, the world's largest EV maker, is already developing technology that doesn't require deep-sea metals like cobalt and nickel in all Used in vehicles. And manganese.
“Mining companies create a false narrative claiming that the deep sea floor is essentially a barren desert and that the harm caused by mining is minimal. But they believe that the deep sea floor is the largest This deliberately omits the fact that the deep ocean is home to the world's largest carbon sink and is the largest carbon sink on Earth. The microbial mass of the deep ocean is equivalent to 200 billion African elephants.”
Simon Joyce, CEO of Emotive, said: “Deep Rising is more than just a campaign. It is an important call to action to protect the future of our planet. We have always believed in the power of creativity to change people’s minds, and we believe in applying it. That's why we're so inspired by Mathieu Ritz and Laura Clark's vision and proud to be spearheading this campaign.
“This is a rare opportunity to stop ecological disaster before it begins. We want to leverage the collective power of the marketing industry to help people reclaim the deep sea floor that is their birthright. We're thinking about it. If any media owners, media agencies or brands want to get involved, we'd be happy to talk to them about how to do that. They can help.”
said artist and Deep Rising mural creator Reg Mombassa. I have always been skeptical and suspicious of large companies. Capitalism has brought many benefits to the world, but unregulated capitalism and its aggressive pursuit of profit and expansion are causing irreparable damage to the natural world and humans. I don't know how deep sea mining will change. ”
Media organizations and brands interested in supporting or donating media should contact simonjoyce@emotive.com.au or michaelhogg@emotive.com.au.
