Waldorf Astoria Los Cabos Pedregal is proud to announce the appointment of Peter Falke as director of sales and marketing for the award-winning resort. In this role, Mr. Falke will oversee all sales, marketing and public relations activities for the hotel, which is a key property in Waldorf Astoria's impressive portfolio. Located on Cabo San Lucas' most sought-after property, this resort features 112 guest rooms, each with a private plunge pool. The hotel also offers the award-winning Waldorf Astoria Spa, acclaimed food and beverage experiences, and a variety of tours inspired by authentic destinations rooted in Mexican culture and tradition.
Mr. Falke joins the position after nearly 20 years of experience in the luxury hospitality sector across several major destination markets. Most recently, Falke served as Director of Sales and Marketing for Rosewood Miramar Beach, where he proved to be a capable and dynamic leader. To survive a difficult year impacted by inclement weather and ever-changing demand, Falke challenged his team to diversify the business by developing new audiences and markets for the venue. We launched a new resort program and completely revised the hotel's marketing strategy, resulting in positive year-over-year profits. – Annual increase in earned media impressions and social media engagement rates. Prior to working at Rosewood Miramar Beach, Mr. Falke spent nearly 15 years with the Four Seasons Hotels & Resorts brand. Highlights of his tenure include his stint at the Four Seasons in San Francisco. There, he successfully re-founded the hotel after a 16-month closure due to the COVID-19 pandemic and led the multi-year renovation and repositioning of the Four Seasons Hotel Houston. Introducing some unique wellbeing experiences at the Four Seasons Resort Santa Fe. With a proven track record of delivering results through strategic and insightful sales and marketing planning, execution and leadership, Peter is an expert in brand strategy, marketing partnerships, business development and hospitality. In his new role as Director of Sales and Marketing for the Waldorf Astoria Los Cabos Pedregal, Mr. Falke will continue to advance the property's premier status in Mexico and position it as one of the world's top resorts and spas. The goal is to make it solid.
Falke was born in Virginia, but spent part of his childhood overseas in Thailand, Myanmar, and the Philippines. In his free time, he enjoys watching sports and spending time with his wife, two children, and dog.
