New York, March 22, 2024–(BUSINESS WIRE)–Just Capital is a nonprofit organization dedicated to making capitalism work better for all Americans. Founded by Wall Street, business and philanthropy leaders such as Paul Tudor Jones, Arianna Huffington and Ray Chambers, and notable friends, the organization's purpose is to foster corporate leadership on important public issues. It is to inspire them to improve.
Over the past decade, Just Capital has helped hundreds of companies support the things Americans value most, from a visible dedication to workers and customers to good jobs and genuine care for communities, the environment, and shareholders. I have instructed them to follow.
This year, Just Capital launched its first marketing campaign highlighting the key achievements of forward-thinking, stakeholder-driven companies.
The new campaign was developed and produced by Empower Media, America's largest women-owned media agency. This groundbreaking campaign details how “fair business becomes better business” and continues to garner attention through national TV, radio and digital placements.
JUST Capital continues to see a significant increase in public and corporate interest in its mission since the launch of the campaign.
“Our partnership with JUST Capital gives us an incredible opportunity to create and deliver messages that will truly benefit many people for years to come,” said Ashley Clark, CEO of Empower Media. said.
“We are thrilled with the success of our first campaign,” said Martin Whittaker, CEO of JUST Capital. This momentum is a testament to hard work and dedication.”
About Just Capital
JUST Capital is an independent nonprofit organization dedicated to measuring and improving performance for corporate stakeholders, from fair wages to workforce diversity to tackling climate change, at America's largest publicly traded companies. Our mission is to harness the collective strength of American business to address the most pressing social challenges of our time. We believe business and markets can and must become a greater force for good. We also believe that by shifting $19 trillion in private sector resources, we can address systemic problems at scale. Based on the nation's priorities, our research, rankings, indexes, and data-driven tools help realize the promise of an economy that works for all Americans. JUST Capital, in partnership with CNBC, publishes the JUST 100, an annual list of America's most JUST companies.
About Empower Media
Empower is America's largest women-owned media agency. With nearly 40 years of experience in challenging the status quo, we are a passionate and proactive partner to our customers. We are driving the industry forward with our unique AI-enabled planning and purchasing technology based on our mantra: “What If?” We use media and creative innovation to attract attention and boldly captivate the hearts of consumers. For us, we believe it's not enough to help our clients win today, it's also about being brave and taking control of tomorrow. This is our promise and way of thinking: “Grow without fear.''
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contact address
Margaret Ward (she)
Director of Content and Communications
E: mward@justcapital.com | www.justcapital.com
44 E 30th Street, 11th Floor | New York, NY
