Angel One has appointed Zameer Kochar as Chief Marketing Officer. Mr. Kochhar joins the financial services firm from IPL team Rajasthan Royals, and during his tenure he played a pivotal role in rebuilding the brand identity of Rajasthan Royals and spearheading innovative initiatives. fulfilled.
Royal Multisports, owners of Indian Premier League (IPL) franchise Rajasthan Royals, has appointed Kochhar as its chief marketing officer (CMO) in 2021. He joined Rajasthan Royals from Jet Airways' frequent flyer program InterMiles. He serves as Vice President of Marketing and Member Engagement.
He also worked at LoyaltyOne as Head of Marketing, Brand and Promotions. Kochhar has worked at Star India, Godfrey Phillips India and Hindustan Unilever.
Kochar said: From attending his first IPL in the 2022 bubble to attending his first IPL in the Northeast. We are renewing the Royals' entire brand philosophy and unveiling the Royals' latest brand anthem, sung by Amit Trivedi and Mame Khan. ”
Mr. Kochhar has been involved in other initiatives such as talent scouting, reality shows, #CricketKaTicket in partnership with Viacom18 Media Private Limited, and social impact initiatives such as the #KhulkeBolo national media campaign with Sony Pictures Networks India. They shared their powerful efforts.
he said: “Did I learn and grow? Yes. Am I ready for the next challenge? Yes.”
First publication dateMarch 23, 2024 17:56
