- Meghan has launched a new website and Instagram page called American Riviera Orchard.
- Fans have speculated that the venture may be similar to Markle's pre-royal blog, The Tig.
- The trademark application suggests that the website may be used to sell kitchenware and food products.
Meghan Markle is up to something.
On Thursday, the Duchess of Sussex launched a website and corresponding Instagram page for a new venture called American Riviera Orchards.
So far, the brand's Instagram page features nine photos lined up to represent the brand's name and monogram logo, followed by Montecito, the California city where Markle has lived since moving to the United States. A photo is displayed.
American Riviera Orchard also shared a video on the brand's Instagram Story of Markle arranging flowers and baking bread with Nancy Wilson's “I Wish You Love” in the background.
It's unclear exactly what Markle's new endeavor will be, but fans are speculating that it will be similar to the blog she ran before marrying Prince Harry. has been done.
Markle's original website was called The Tig and featured recipes, advice and personal essays written by Markle at the time.
Markle shut down her website in 2017, before her engagement to Prince Harry, and her team trademarked The Tig in 2019 to prevent people from using her name or impersonating her. I applied for renewal.
Some have questioned the timing of the brand's launch amid speculation over Duchess Kate's absence from public life. The website also announced on the same day that Prince William and Prince Harry will separately attend the award ceremony honoring Princess Diana, with Prince William giving a speech in person and Prince Harry attending virtually afterwards to speak to the winners. He plans to do so.
Markle has not revealed any further information about American Riviera Orchard, and the brand's Instagram profile simply says, “By Meghan, Duchess of Sussex. Founded in 2024.” It's dark.
But American Riviera Orchard's trademark application, which is pending review, indicates the brand intends to sell products such as tableware, cookbooks, jams and spreads, and tablecloths.
Comments are turned off on the brand's Instagram page.
