Like I started doing last year. trackerCBS has a head start on promoting new fall series Poppa's House By dropping a teaser during March Madness featuring Damon Wayans and Damon Wayans Jr.
But unlike last year's spot promoting Justin Hartley's new drama, the latest spot acknowledges how premature it is to be talking about a new sitcom. Luckily, the Wayans were in on the joke.
“Long lead marketing!” quips Damon Wayans, whose time is in the 15 second range.
“CBS has a sense of humor, so we feel it's good for us to help our talent recognize what the audience is seeing,” said Mike Benson, president and marketing director. he told Deadline. “And I think viewers will appreciate that honesty, too. Let's call it long-lead marketing and have some fun with it. Not only is this good marketing, but it's also a great way for the Wayans to use their humor.” It’s authentic in its flair and true to what we stand for as a brand.”
Poppa's House Damon Wayans appears as “Poppa,” a legendary talk radio host and happily divorced man. His perspective is questioned when a new female co-host is hired at his job, and he finds himself raising his adult son (Wayans Jr.) at home. ), is a brilliant dreamer who is trying to pursue his passion while being his responsible father and his husband.
The Wayans also shot spots promoting CBS shows such as “Crimetime Sundays” and new dramas. Elsbeth. The first one dropped Thursday night at the start of March Madness.
“We know how difficult it is to get noticed today,” Benson adds. “There's a lot of content on many platforms, and viewers have a lot of choice. Depending on the show, we marketers need to introduce new content in a way that builds interest and anticipation over time. You have to understand that you need to put in the time. Truckers was one of those shows for us, and we think Poppa's House could be another. And rather than start with a typical trailer, we look for creative, clever and provocative ways to engage the audience. In this case, there's no one better to do it than the stars themselves, so I started using Star in a very simple way to raise awareness and interest.”
Produced by CBS Studios Poppa's house. Kevin Hench is an executive producer, co-wrote the pilot with Wayans, and will also serve as executive producer with Wayans Jr. Andy Ackerman is directing and executive producing the pilot, while Cameron Tarlow is a producer with Wayans Jr.'s Two Shakes Entertainment and is overseeing the project. .
