Snap launches sponsored AR filters to help advertising partners reach 800 million monthly active users around the world.
The new sponsored AR filters, combined with the existing sponsored lenses (pre-capture AR), give marketers an even more effective way to reach their communities through the Snapchat camera.
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The move allows advertisers to create sponsored AR filters in minutes using Lens Web Builder, the brand's free DIY tool, providing an opportunity to build AR ads with a budget in mind. .
Advertisers can also upload existing assets and easily build filters using a variety of templates.
Brands can also run the same sponsored AR filters on Snapchat's pre-capture lens carousel to maximize the visibility and impact of their ads, the tech giant revealed.
The move comes on the heels of the social media platform launching a sponsored AR filter for Super Bowl LVIII, with the NFL releasing an AR countdown to the game featuring the 49ers and Chiefs logos.
David Sommer, head of verticals at Snap US, said:
“Taking a Snap is a very fundamental part of the Snapchat experience. This is how our community shares moments in their lives with friends and family. “Not only does it offer new ways to reach and engage, but it also makes AR ads more accessible and easier to create for any business.”
