Given your expertise in 'fusion marketing', can you give us a specific example of how you successfully combined cutting-edge technology with traditional marketing approaches in past businesses?
This is an example during a product launch, as it is a stressful time. In other words, when you want to launch a product. But what we did with one company, we get it. Let's take a step back. As a fractional CMO, one of the things we do is tell people, “This company is like this,'' we analyze the market and say, “Okay, here are, for example, the top three marketing channels. ” is to tell them. And we say these are also backup channels for your marketing channels, and so on. So, we come up with an initial hypothesis about the top three marketing channels for a startup or company. And all of this is based on keyword analysis, market analysis, competitor analysis, and we say, we think we should do this.
The reason we don't go beyond that is because, like large companies, we have limited time and resources and don't want us to focus on, say, 18 different online marketing channels at once. Another reason is that even one marketing channel can grow your business into a multi-million or even billion dollar business. So it's like you've got one marketing channel done, right? And then you bring in the best people to do it and execute it really well. Can we significantly expand our company? Yes. We are that perspective. Now, let's say you have a company whose strategy is search engine optimization, Google Ads, and, for example, paid social. So, of course, basically, like I said, it makes a lot of these aspects easier, like creating apps that use guaranteed AI and creating gender-oriented content. But what ties it all together is this.
Basically, let's say you have an idea, want to test it, or want to learn about a product from a certain angle. I would like to try. Basically, create that basic content. And then you create a blog post based on that post, you create a social post based on that post, you create an email series based on that post, you create an ad based on that post. And basically, you run these ads based on your own idea, like a specific persona that you've taught, a certain target niche of his users that you have. Basically, it ties everything together, whether it's social advertising or Google advertising or even content marketing efforts and email marketing efforts. So it's all in one place. Basically, think of the whole thing as one campaign. Therefore, you can run quite quickly. So it's kind of an agile method, like an agile method, and it's even more agile than it was before. You can basically create products right away right now. You can also test the market very quickly. This brings us to a completely different way of thinking about marketing. Because basically, this is not about making a plan, it's about having a complete marketing plan for the next few years. It is okay. We have an initial marketing plan. I need to understand how this marketing plan fits into my overall strategy and how I can iterate it to get results quickly. How do you test something to see if your product actually fits the market? And if it does, you can scale it, but if it doesn't. , you can immediately run another iteration. It's like marketing quickly iterating and running on a scale never seen before.
