A source has leaked Duchess Meghan's true feelings about the name of her new website.
The Duchess of Sussex believes the name of her new lifestyle brand, American Riviera Orchard, is “perfect”.
PR experts claimed the 42-year-old did not include her name because of her declining popularity in the US.
Meghan launched American Riviera Orchard in a flashy social media video last week.
Duchess Meghan launched a new lifestyle brand last week
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The new brand will launch at the same time as a new Netflix cooking show featuring Duchess Meghan.
Some royal watchers branded the name “pretentious” and “word salad”.
Former Dragon's Den star Duncan Bannatyne dismissed the name as “nonsense”.
A source said the name felt “authentic” to Meghan.
Source says Duchess Meghan believes the brand name is 'perfect'
Reuters
A source told People: “Meghan feels the name American Riviera Orchard is perfect.
“It feels real to her. She can't wait for the website to launch.”
Sean O'Meara, founder of the Essential Content PR business, speculated that Meghan chose not to include her name in the branding because her popularity in the United States was declining.
According to a Newsweek survey released in February, Meghan was liked by 31% and disliked by 30%, giving her a net approval rating of +1.
Duchess Meghan 'can't wait to launch her website', according to a source
P.A.
This was a significant decrease compared to December, when it was +15.
O'Meara said: “Meghan and Harry's collective and individual approach to 'personal branding' has gradually changed since the backlash to the Netflix documentary.”
“Each of them wasn't all that keen to associate their name or image with the projects they were working on.
“Last summer, PR advisers speculated that this was on the advice of their team, who seemed to be urging them to step back from the public eye.
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Meghan Markle's popularity is starting to plummet in the US
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“With that in mind, it seems consistent with Meghan's recent approach to launching a lifestyle brand that does not feature her name or image.”
“I think this 'private label' approach is a way to limit Meghan's exposure while allowing brands to develop their own personalities,” the expert told the Daily Mail. Think of Gwyneth Paltrow's “Goop.''
“If she wants, Gwyneth can use her weight as a celebrity to promote a brand, but the brand is not closely tied to her.
“In many cases, taking steps to separate a founder from the brand they launched is done with an exit strategy in mind. It’s easy to sell.”
