Neofarm outlines China expansion plans to tap growing baby care market
South Korean cosmetics company Neofarm plans to expand its sensitive skin care brand Atopalm baby products to China after receiving regulatory approval to enter the baby care market.
Atopalm will launch three baby products in China: MLE Baby Lotion, MLE Baby Cream, and Top to Toe Baby Wash.
All three will be available for purchase online on e-commerce platforms Tmall, Douyin and Kauishou starting in March.
The company will focus on building a strong digital presence with digital-centric marketing.
SoulTree brings an Ayurvedic twist to body care to meet rising holistic expectations.
India-based SoulTree hopes that by integrating Ayurvedic principles into body care, it will be able to meet consumer demand for healthy, luxurious, natural and eco-friendly products.
Comprised of shower gels, body lotions, body mists, and facial mists, the range contains ingredients such as Wild Mountain Rose Essential Oil, Dawn Pick Neroli Essential Oil, and Madurai Mulligan Jasmine Essential Oil.
With this, the brand aims to introduce a unique sensory experience and establish a new standard in holistic and luxurious body care.
Evereden expands into Southeast Asia to capture alpha generation opportunities
Mom and baby care brand Evereden plans to focus on expansion in Southeast Asia in 2024 to capitalize on the unfolding Generation Alpha opportunity.
If you search for the #SephoraKids tag on social media, you'll find many complaints from beauty shoppers, most of whom criticize beauty retailers like Sephora for having young children.
Whatever your opinion, one thing is for sure: a new generation of beauty shoppers is here.
“We see Gen Alpha becoming an increasingly important customer base.”said Mindy Zou, Head of Omnichannel Growth at Evereden.
Teaology aims to capture Singapore's premium beauty segment with 'unique' proposition
Teaology launched its operations in Singapore and believes in offering premium beauty consumers a differentiated proposition in the form of innovative tea-infused products and certifications.
The Italian B Corporation-certified beauty brand launched exclusively with health and beauty retailer Watsons Singapore at the end of January.
This brand's products include tea infusion as a solvent instead of water in the product formulation.
Molton Brown strengthens omnichannel capabilities to capture white space in Asia
Luxury brand Molton Brown is targeting untapped markets in Asia to strengthen its omnichannel capabilities and capitalize on new opportunities.
Currently, the brand's largest market is its home base of the United Kingdom. However, it has also established a strong presence in Europe, the United States and the Middle East.
The company maintains a foothold in various Asian markets and believes there are significant opportunities to further expand its operations in the region.
