What started as a short-form video platform is quickly becoming a winning search engine. This week, TikTok debuted its creator rewards program. This is the platform's new creator monetization program that could benefit Google.
Here's how it works: Creators who make money on the platform can receive payments determined in part by how well their content matches what other users are searching for. The program uses an optimized reward formula that takes into account her four main criteria: originality, play time, audience engagement, and search value.
TikTok says the new system will automatically reward creators based on the ad value of their accounts, based on the amount of time a community spends watching ads. In a nutshell, this is the Tiktok version of search engine optimization tactics that businesses use to improve their rankings in Google's search results.
The emphasis on “search value” as a metric highlights this and suggests that TikTok is focused on using its app like a search engine. More than 2 in 5 people in the U.S. use TikTok for that purpose, and nearly 1 in 10 Gen Z users prefer TikTok to Google as their go-to search engine, according to a January report from Adobe. He says he likes it.
How to qualify for the Creator Rewards Program
The Creator Rewards Program, formerly known as the Creativity Program, has been in beta for the past year. Currently, Tiktok is opening the program to all eligible creators on the platform. To qualify, you must be 18 years or older, have at least 10,000 followers of her, and at least 100,000 views of her in the past 30 days. You must also have a personal account in “good standing,” Tiktok said.
“As we officially introduce our Creator Rewards Program, we look forward to continuing our partnership with creators and helping them reach their full potential,” the company said in a blog post on Monday.
As part of this program, content creators can now access a dashboard to track analytics for their videos. There you can find more detailed ways to analyze your video's performance, including a breakdown of RPM and the number of views for your video. You can also research search trends, get video ideas based on both personalized and general data, track your revenue, and build your content strategy right from your dashboard.
“Using these insights, creators can source content inspiration, tailor creative strategies to audience interests, and create content that people want to see more of,” Tiktok said in a recent company blog post. It can be created.''
TikTok also announced a Creator Academy learning hub with courses, articles, and other resources to help you monetize your TikTok videos. TikTok says Creator Academy will replace Creator Portal and will be available through the Creator Center web app in the coming weeks.
