Current global CMO Brady Brewer has been promoted to CEO of Starbucks' international operations.
Starbucks is stepping down as global chief marketing officer to promote current chief marketing officer Brady Brewer to CEO of international operations.
Instead of replacing the top marketing position, Starbucks is appointing regional CEOs who will be supported by “regional marketing support.”
It's part of what the company calls its “two-pump, triple-shot reinvention plan” to grow around the world, with three of its next four locations expected to be outside the United States.
Starbucks is the latest brand to eliminate the CMO role. Etsy, like UPS and Walgreens, got rid of its products late last year.
Are we witnessing the end of the CMO? No, please stop asking questions. He has worked at Starbucks for more than 20 years since Mr. Brewer joined the company as his manager of marketing in 2001. Prior to his four-year tenure as CMO, he held positions including chief operating officer of Starbucks' Japan operations.
Starbucks CEO Laxman Narasimhan claims the company is making “strong progress” in its growth plans.
“To further accelerate progress in line with our goals, we have realigned our organization to balance a clear geographic focus with investment in functional capabilities to expand around the world. , creating productivity and reinvigorating partner culture,” he says.
Starbucks is also hiring Line Castingeye to the new role of Vice President, Chief Merchant and Head of Product.
