Ogilvy announced new global leadership for Ogilvy One and next-generation services to build more valuable relationships through design. Kent Wertime (pictured below, second from the right) will lead his Ogilvy One as Global CEO, alongside his current role as Co-CEO of Ogilvy APAC.
Going forward, Ogilvy One will serve as the global brand for delivering Ogilvy's current (most recently known as Ogilvy Experience) and next-generation customer experience and relationship services to clients.
Veteran Ogilvy executive Kent Wertime has been named global CEO of Ogilvy One. Mr. Wertime, who has been with Ogilvy for nearly 25 years, previously led Ogilvy His One in Asia and has held various leadership positions since then. He will continue in his recent role as co-CEO of Ogilvy's APAC.
Ogilvy One's leadership team includes Roberto Fara, who will expand his role as Ogilvy One's Global Creative Experience Lead and retain his role as Chief Creative Officer of Ogilvy Spain, Rajesh Midha (NoAm), Clare Lawson (EMEA and EMEA & Chief Customer Officer), Ab Gaur (CEO of APAC & Verticurl, Global Chief Data and Technology Officer, Ogilvy), Mauro Caggiano (LATAM), Jason Davey (AUNZ), Ravi Pal (CTO), and Nate McNabb ( global partnerships).
Ogilvy One offers a wide range of services for designing relationships, including customer acquisition, service design, continuous commerce, CRM, and loyalty. The product is backed by a unified global technology backbone powered by Verticur. Marketing technology services agency acquired by Ogilvy in 2013.
Ogilvy One has approximately 3,800 specialists around the world spanning strategy, creative and design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI.
Ogilvy One currently works with a wide range of B2C and B2B clients, including some of the world's most iconic brands such as IBM, Mondelez, Nestlé, Unilever, The Coca-Cola Company, Verizon, and Enterprise, as well as regional and local clients .
Devika Burchandani, Global CEO of Ogilvy, said:: “Decades ago, when David Ogilvy first started talking about direct marketing, he believed that some of the most effective marketing is not just directed at your target audience, but on a personal, one-on-one basis. We knew it spoke to our target audience. We now have a new leadership team at Ogilvy One and a relationship built on ideas that create a lasting value exchange between consumers and our client's brands. Our approach to design is taking it to a new level.”
“Companies have invested heavily in technology over the past decade, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that: there is. Differentiation and Relevance With consumers. This is where dramatic creativity plays an important role. ” Mr. Wertime, Global CEO of Ogilvy One, said:.
“Today's consumers are choosing the points of interaction with brands, from discovery to purchase, and are increasingly determining their relationships with brands. “Combined with a history of creativity and a strong data and technology backbone, Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant and lasting.” he added.
MARKETING-INTERACTIVE has reached out to Ogilvy for more information.
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