The jam, cookbooks and cutlery are all part of the Duchess of Sussex's latest effort to rebrand after a series of disappointing ventures at Spotify and Netflix.
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Meghan, Duchess of Sussex, has returned to Instagram with her first social media post since 2020, previewing her new project, American Riviera Orchard. It looks like it's going to be a new lifestyle brand.
The former Suits actress took a break from Instagram following her engagement to Prince Harry, and just last week she spoke about the dangers of social media during a panel discussion at the South by Southwest Festival, during which she talked about online She said she experienced “bullying and abuse” while pregnant with her two children.
But yesterday, a new account called American Riviera Orchard appeared on Instagram, claiming to be created by Meghan.
The unverified account included a photo of the logo and a link to a website to learn more and join a waiting list. The self-introduction section of the Instagram account simply states “by Meghan, Duchess of Sussex'' and “founded in 2024.''
Few details about the new brand have been revealed.
Here's what we know:
- The 15-second cottagecore video posted included grainy footage of Meghan arranging flowers, posing in a black gown and cooking in the kitchen.
- A trademark application for “American Riviera Orchard,” which sounds like both Taylor Swift and Lana Del Rey will be subverting their album titles, was filed in early February. This document seeks trademark approval for retail stores, cookbooks, and spread catalogs. marmalade. In addition to “fruit jam”, “garlic-based spread. Sesame-based spread” and fruit and nut butter.
- Within hours of her new brand being first posted on Instagram, the account had over 300,000 followers.
The lifestyle brand is something of a return to form for the 42-year-old Duchess. Meghan previously interviewed celebrity friends, shared recipes and talked about her travels and food on the lifestyle website The Tig (2014-2017), which she closed before her marriage to Prince Harry. I was writing a blog. She described The Tig as “a hub for people with discerning tastes.”
American Riviera Orchard was created with the support of several projects by Duchess Meghan and Prince Harry. Duchess Meghan and Prince Harry ended their podcasting partnership with Spotify last year due to disappointing audiences, and they also had a multi-year deal with Netflix, which expires at the end of 2025. . It seems unlikely that the contract will be renewed.
Apparently the jams, cookbooks and tableware are about to be rebranded after such disappointing business.
Still, there seems to be an audience eager for the garlic-based spread, and 300,000 followers in just a few hours isn't half that. Let's hope a Netflix series isn't made.
