This will be the fourth year that Denver will participate in the national showcase, which will be held from Friday, March 15th to Sunday, March 24th.
DENVER — When Hewan Kassa and her mother, Freweyni Beyene, first started a coffee shop and microroastery in Aurora, the business began to grow organically.
And two and a half years later, they were growing steadily until the COVID-19 pandemic hit, Cassa said.
The Endless Grind Coffee shop, located at 17070 E. Quincy Ave., was founded as a place for people to gather. Kassa estimates that 80% of his business was customers who wanted to meet over coffee or visit the store with friends.
After shutting down due to the pandemic, Endless Grind reopened with a rotating family. But the pandemic has hit them hard, Kassa said. Despite all the pandemic-related relief money, she said she is only eligible for about $2,000. The only way they could survive was through the generosity of their landlords, she said.
“I heard that other companies are making much more money than we are,” Kassa said. “What kept us alive was the landlord's understanding.”
Now, nearly four years later, business is growing again. But Cassa said her company doesn't have the resources to effectively market the coffee shop. And rising costs have become an issue.
> To read the full text, Denver Business Journal.
RELATED: Outdoor retailer closes Denver store as business moves online
March snowstorm: Colorado man stranded in Gilpin County snow rescued by rescuers
DNEVER: Two people die at a former hotel used as a lodging facility for people experiencing homelessness; investigation is ongoing as a homicide
Recommended videos: 9NEWS latest information
> Do you have a news tip about this or other stories? We want to hear from you!Please email us newstips@9news.com.
