It's official: Meghan Markle is reinventing herself as a lifestyle influencer. This week, her new business, American Riviera Orchards, was unveiled in a big way, with a sleek logo unveiled on Instagram in nine tiles. The accompanying video goes into a bit more detail, showing the Duchess of Sussex artfully arranging white roses and hydrangeas in one shot, and cooking in a beautiful kitchen island, likely from her Montecito home. ing. So far it's very ambitious. Those who sign up for updates are promised news on “products, availability and the latest information,” while the brand's trademarks, filed in February, include decanters, kitchen linens, pet accessories and table cards. holders, nut butters, spreads, jams, and jellies.
Since the interview in 2022, the cutThere's been intense speculation about Meghan's next move after she hinted she was returning to Instagram.Before marrying into the royal family, the former suit The actress is also an up-and-coming lifestyle influencer with her blog The Tig, where she posts about her favorite recipes and home decor hacks, shares yoga workouts, and shares her thoughts on the Christmas table. He taught me how to arrange them. Almost four years later, when she got engaged to Prince Harry in 2017, she was deemed unsuitable to be a future royal bride and she was forced to abort the plan, but the idea never crossed her mind. I always had the feeling that I couldn't get it out of my head.
Unsurprisingly, the launch of American Riviera Orchard has led many to compare Meghan to Hollywood's biggest stars who have become lifestyle gurus. The Duchess is said to be hoping to emulate Gwyneth Paltrow's Goop success or become the “new” Martha Stewart, but there is some irony in the comments. It is. There are very few details available about American Riviera Orchard at this time, but one thing Meghan does list on her Instagram page is its royal title, and her bio reads, “From Meghan, Duchess of Sussex.” It just says. Established in 2024” – this will no doubt irritate some on the internet with the disgusting implication that she is somehow taking advantage of her married status. But in many ways, the axis of Meghan's career is not entirely unusual for royals, who for centuries have influenced lifestyles, popularized trends, promoted their favorite products, and We have been selling our own products.
After all, what Meghan is doing with American Riviera Orchard is not dissimilar to what her father-in-law, Charles III, is doing with his brand Dassey Originals. It's not just that they both sell jam. Launched in 1990 as a passion project for the then Prince of Wales, the organic farming method uses milk from cows fed organic feed and eggs from chickens given enough space to roam and eat. defended his beliefs in the practice of. Charles, who had been ridiculed for years for what was seen as a bit of an “outlandish” view on farming, was ahead of its time, and so was Waitrose, which partnered exclusively with the brand in 1992. . Fast forward 30 years and Dassey Originals has raised money. More than £30 million ($38 million) has been donated to the Prince of Wales Charitable Trust, which promotes sustainable communities, and Waitrose has generated profits of £3.6 million ($4.6 million) in 2021 alone. It is reported that.
