Meghan quietly launched her new lifestyle business venture, which quickly gained attention and has continued to grow ever since.
The Duchess of Sussex is back on Instagram with a new page for her brand American Riviera Orchard. The brand is understood to be focused on lifestyle and cuisine.
A key detail in the brand's logo was how the letters “A” and “R” resembled the coat and coat of arms of the Sussex logo. Her decision to continue to reflect her royal identity in her new brand has been criticized by PR experts.
PR expert Renae Smith said: Express.co.jp He said the move was “not without controversy” given the choices Meghan made regarding the logo.
“I think this was a foolish move on her part, and it raises pertinent questions about the balance between leveraging one's unique position and the responsibilities that come with it,” Smith explained.
“If she didn't want the work attached to the title, as her public relations manager I would have advised her not to use the title for a personal brand that has nothing to do with public service.”
Meghan Markle's brand launch is said to coincide with her upcoming cooking show on Netflix.
The expert said Kate's decision to “restore” her public image with a lifestyle brand was not surprising, as it was in line with her “personality and priorities”.
“This may also be seen as an exercise in personal brand management and narrative autonomy,” she surmised.
