It's official: The Duchess of Sussex is reinventing herself as a lifestyle influencer. This week, her new business, American Riviera Orchards, was unveiled in a big way, with a sleek logo unveiled on Instagram in nine tiles. The accompanying video goes into a little more detail, showing Meghan artfully arranging white roses and hydrangeas in one shot, and cooking in a beautiful kitchen island, likely at her home in Montecito. The situation is reflected. So far it's very ambitious. Signing up for updates promises news about “products, availability and updates,” while the brand's trademarks, filed in February, include decanters, kitchen linens, pet accessories, table card holders and nut butter. , spreads, jams and jellies are mentioned. (jam).
Since the interview in 2022, the cutAnd although she hinted at a return to Instagram, there has been intense speculation about what Meghan will do next.Before marrying into the royal family, the former suit She's also an up-and-coming lifestyle influencer with her blog, The Tig, where she posts about her favorite recipes and home decor hacks, shares yoga workouts, and explains how to set the Christmas table. You told me. Almost four years later, when she got engaged to Prince Harry in 2017, she was deemed unsuitable to be a future royal bride and she was forced to abort the plan, but the idea never crossed her mind. I always had the feeling that I couldn't get it out of my head.
Unsurprisingly, the launch of American Riviera Orchard has led many to compare Meghan to Hollywood's biggest stars who have become lifestyle gurus. There have also been some snarky comments suggesting that the Duchess might be hoping to emulate Gwyneth Paltrow's Goop success or become the “new” Martha Stewart. There are very few details available about American Riviera Orchard at this time, but one thing Meghan does list on her Instagram page is her royal title. Her bio simply says, “From Meghan, Duchess of Sussex.” Founded in 2024” – This will no doubt irritate some on the internet with the disgusting implication that she is somehow capitalizing on her married status. But in many ways, the axis of Meghan's career is not unusual for the royal family. They've been influencing lifestyles, spreading trends, promoting their favorite products, and selling their own products for centuries.
After all, what Meghan is doing with American Riviera Orchard is not dissimilar to what her father-in-law, King Charles III, did with his brand Dassey Originals. It's not just that they both sell jam. Launched in 1990 as a passion project for the then Prince of Wales, the organic farming method uses milk from cows fed organic feed and eggs from chickens given enough space to roam and eat. defended his beliefs in the practice of. Charles, who had been ridiculed for years for what was seen as a bit of an “outlandish” view on farming, was ahead of its time, and so was Waitrose, which partnered exclusively with the brand in 1992. . Fast forward 30 years and Dassey Originals has raised money. Donations to the Prince of Wales Charitable Trust, which promotes sustainable communities, amounted to more than £30m, and Waitrose reported profits of £3.6m in 2021 alone.
