CHICAGO — On March 12, Shameless Pets, a brand focused on turning upcycled ingredients into high-quality pet treats, announced its arrival in Costco stores across the Texas area. The brand's best-selling treat, Bananas for Bacon, is available at retail stores in 2-pound bags.
Incorporating upcycled food is gaining popularity in the pet nutrition space as pet parents become more mindful of their pet's footprints, touting its role in reducing food waste. . Sustainable upcycled ingredients are at the forefront of Shameless Pets recipes, and the brand has expanded its upcycled supply chain to help save more than 3 million pounds of food, according to Shameless Pets. .
Shameless Pets was founded in 2018 by James Bello, Chief Executive Officer, and Alex Waite, Chief Innovation Officer, to grow the brand by combining expertise in consumer packaged goods, retail, and product development. . According to the brand, Shameless Pets has grown at a CAGR of nearly 300% since its launch.
Chief Executive Officer James Bello and Chief Innovation Officer Alex Waite co-founded Shameless Pets in 2018 with the goal of reducing food waste.
| Source: Shameless Pet“We are constantly seeking consumer feedback and listening to what is resonating with consumers,” Bello said. “We always hear about the importance of sustainability, and our customers are always asking for bulk-sized bags available at Costco, so we couldn’t be happier to have them in stores now. .”
Bananas for Bacon dog treats are soft baked treats made with bananas, bacon, peanut butter, and other upcycled ingredients. Like all Shameless Pets treats, Bananas for Bacon contain no grains, corn, or soy, and no artificial flavors. All of this brand's treats are produced in the United States.
In addition to utilizing upcycled raw materials, Shameless Pets remains committed to reducing its environmental impact in other areas. The brand uses 25% post-consumer recyclable plastic in its packaging, and 80% of its products are manufactured in solar-powered facilities. Additionally, the brand aims to partner with retailers that share its environmental mission.
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