Margaritaville Beach Resort recently announced the appointment of Rachel Barden as Marketing and Events Manager for Fort Myers Beach.
Burden has 15 years of experience in digital marketing and event management.
In his capacity as Marketing and Events Manager, Baden will play a critical role as a key member of both the Marketing and Guest Experience teams. She collaborates with various departments to develop comprehensive strategies that align with the resort's objectives and enhance each guest's experience. Ms. Baden's responsibilities include increasing awareness and revenue across all channels for her Fin's Up!, among other things. Beach Club, St. Somewhere Spa, Margaritaville Store. She will oversee large-scale ticketed events and holiday festivals, and will be a major contributor to the resort's digital presence, enhancing the guest experience during their stay.
Baden's professional journey began in the wedding industry. She founded her two companies as a wedding planner and worked with A-list celebrities, gaining various attention.
Mr. Baden has 10 years of experience as a Marketing and Events Manager at Harley-Davidson's headquarters in Milwaukee, Wisconsin, where he has successfully managed large-scale events such as the Harley-Davidson Rally, which attracted more than 500,000 attendees. . He oversees the activation and marketing of motorcycle events, races, shows, concerts, parties, street festivals, and has demonstrated the ability to produce excellent results, with a strong focus on guest satisfaction. I am.
