This winter's makeup trends were all dark and vampy, with sultry “espresso makeup” and smokey eyes being the mainstays. But with the arrival of spring, all signs point to lighter and brighter glamorous moments, with naturally ruddy peach cheeks, minimally covered skin, and soft girlish brown mascara all , which will bring you big wins in the coming months.
While chocolate mascara shades are on the rise tremendously, a whole new eyelash trend is also starting on TikTok. In other words, it's a wave of girlies who are obsessed with “no mascara” makeup.
“No mascara” makeup is trending
Scroll through BeautyTok and you'll see lots of people declaring they're done with mascara.
Melody Miles, the platform's beauty and lifestyle creator, asserted in her recent No Mascara video, “Maturity is realizing that makeup looks better without mascara.” Opinions seemed to be divided in the comments section, with one TikToker writing, “I don't agree with my blonde eyelashes,” and many beauty enthusiasts agreed with this passionate opinion.
User Hailey Drew Polk similarly recommended skipping mascara and going full glam. “I know it feels like something is missing, but it actually looks chic, high fashion, and effortless,” she said in the video. “I've always gone mascara-free,” one person wrote, while another said: “I love it. I haven't worn mascara in 3 years and I don't regret it.” .
Years ago, the “pretty girl” aesthetic was prevalent among beauty enthusiast FYPs. For those who prefer a natural, dewy complexion, bushy brows, and a subdued “gym lip” look, skipping mascara seems like the latest green light on the minimalist beat.
Some A-listers are buying into this trend. For example, Kylie Jenner recently showed off her “no mascara” makeup look several times, opting for a more completely natural beat than ever before. Billie Eilish has also been spotted on the red carpet without any eyelashes on.
Trends are related to eyelash care
Many beauty enthusiasts keep their mascara in their makeup bag, but they still something on their eyelashes.
At BeautyTok, some people are adopting a hack called the Aquaphor Lash Lift, which uses the cult-favorite ointment as an eyelash serum instead of mascara.
Typically, when paired with minimal makeup or a glam-less day, the trick is to apply a dab of Aquaphor Lip Repair ($5.99) on a clean spoolie (just like mascara) before brushing your lashes. The final result? Delicate lift-up and plenty of moisture.
