Sports lifestyle brand Salomon has partnered with creative advertising agency DDB to launch a new multi-channel campaign, 'Welcome Back to Earth'.
To spread global awareness among consumers and connect with young people in major brand hubs of San Francisco, Shanghai, New York and Paris, the campaign will engage new audiences and brand enthusiasts to reconnect with the outdoors. Calling for connection.
The campaign is thought to significantly improve mental health, overall well-being, quality of life, well-being and life satisfaction by being active in the natural environment. We want to bring urban dwellers, who are now living in cities, to the mountains. Ljubljana and Triglav in Slovenia, Cortina d'Ampezzo and Monte Lagazuoi in the Italian Dolomites, etc.
whole 90 seconds welcome to earth The brand film debuted on February 6th, with three more films released for the outdoor, running and sports style product categories.
Additionally, a 30-second version of the branded film was shown to television audiences at Super Bowl V in New York and San Francisco. The film will also be shown to television viewers in the Paris area during his 2024 Olympic Games in Paris.
“Salomon exists to bring out the best in people through mountain sports.As the world's most authentic, premium and innovative brand for the mountain sports lifestyle, we embark on the mountain sports lifestyle. “We're on a mission to be consumers' most trusted partner, deepening and deepening their relationship with the mountains and the outdoors,” said Scott Melin, Salomon's global chief brand officer.
“Digital connectivity has the potential to dominate our daily lives, and the Welcome Back to Earth brand film shows the inherent value of time spent outdoors for our minds and bodies. “Salomon is proud to offer this invitation to connect with the outdoors through this campaign,” added Melin.
