On Tuesday, social media platform X was flooded with posts containing the phrase “What's wrong with India?” By evening, his post had trended over 2.5 million times, with the government's public engagement portal MyGovIndia also participating.
But what is the “What’s wrong with India” trend and why is it spreading?
The story began 10 days ago. Spanish tourist gang-raped in Dumka, Jharkhand.
The incident sparked massive outrage on social media, with several accounts highlighting unpleasant travel experiences in India.
However, some accounts took this opportunity to tarnish India's image and claimed that such incidents are commonplace in the country.
Several such posts deriding India as the “rape capital of the world” were shared over the past week. Not only that, these posts promoted stereotypes about public health and culture.
Many of these posts were shared with the phrase “What's wrong with India?”
Some social media users in India claimed that these posts received unusual attention and blamed it on X's algorithm.
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On Tuesday, several X users in India shared posts using the same phrase, but with a twist.
Users shared photos and videos of similar incidents in other countries with the caption, “What's wrong with India?”
The goal was to prove that X's algorithm was promoting posts that shared anti-India content, including the phrase “What's wrong with India?”
Some of these posts were shared by users with less than 300 followers and received more than 100,000 impressions. The rate of comments and likes was also amazing.
X users in India shared photos and videos of people defecating and bathing openly in Western countries, sarcastically linking it with the phrase “What's wrong with India?”
Here are some of the best memes shared on X.
Not just users, the government's public engagement portal MyGovIndia also jumped into this trend and shared India's success stories.
It's unclear how “What's wrong with India” gained so much attention, but there's no doubt that India's X community has hijacked the phrase and trended it in their favor.