Our Consumer Pulse report on social reveals insights from trending cosmetics-related searches across the web. Current hot topics include Hard Candy Makeup's Girl Scout Cookie Line, Garnier Micellar Makeup Remover, Mary Kay Cosmetics, Makeup by Mario Bronzer, Aura and BIAB Nails, Glycolic Acid Spray, Color-Changing Hair Dye, Skin streaming.
Hard Candy Makeup: Girl Scout Cookies
According to Google Trends, searches for “hard candy makeup” have increased by 190% in the past two weeks. This is likely related to the brand's recent introduction of makeup inspired by US Girl Scout Cookies. The limited edition collection of 20 products includes eyeshadow palettes, mascaras, lip markers, lip repair oils, primers, highlighters, nails and nail stickers, headbands, and face puffs.
See also: Trends – Figure 1 Makeup Wipes, Pancake Makeup, Snail Mucin Cream, etc.
The products retail for less than $10 each, and many feature iconic cookie essences like Thin Mints, Coconut Caramel, and Trefoil. Products are sold exclusively at Walmart online and in stores, and at hardcandy.com. In connection with this partnership, Hard Candy is making a donation to the USA Girl Scouts.
Sweet Treat Lip Repair Oil is one of the products in the lineup. Vitamin E and squalane provide intense hydration, while jojoba oil is said to lock in moisture. Ccookie Batter Indulgent Volumizing Mascara is a creamy, volumizing formula with an hourglass-shaped brush that is described as adding volume and contouring to each lash.
Garnier Micellar Makeup Remover/Water
Google Trends also shows that searches for “Garnier Makyaj Temizleme Suyu” (or “Garnier Makeup Remover Water” in Turkish, according to Google Translate) have increased by 80% in the past two weeks. This product was featured a few months ago on Listelist in an article titled “The Best Micellar Water Types That Are Essential to Your Skin Care Routine,” in which it was mentioned that products like this are cleansers, moisturizers, and skin-refreshing multi-products. The characteristics of the task were emphasized.
Browse the archives: Skincare is back – history, claims, functions, ingredients and market relevance of micellar water
According to Listelist's description, Garnier's Skin Naturals Micellar Perfect Makeup Cleansing Water “sticks like a magnet to residue, makeup, and excess oil on the skin, thanks to micellar technology.” It is said to help gently and effectively remove makeup and dirt without scrubbing or scrubbing, while purifying and soothing the skin. This product has been dermatologically tested and reported to be suitable for all skin types, including sensitive skin.
Ingredients: Garnier Micellar Cleansing Water All-in-One: aqua/Water, hexylene glycol, glycerin, disodium cocoamphodiacetate, disodium EDTA, poloxamer 184, polyaminopropyl biguanide, FIL B162919/3
mary kay cosmetics
According to Google Trends, searches for the phrase “Mary Kay Kosmetyki” (“Mary Kay Cosmetics” in Polish, according to Google Translate) have increased by 70% in the past two weeks, and there are good and bad reasons for this. there was. A few months ago, Polish critics such as Red Lipstick Monster stirred up commentary on social media surrounding the existing controversy: “Is the product really worth its price?” More recently, Revivepost posed the question, “Is Mary Kay a pyramid scheme?” – It's worth noting that “No, Mary Kay is not classified as a pyramid scheme. The company operates as a legitimate multi-level marketing (MLM) company, primarily focused on selling products rather than recruiting.” ”, he concludes.
The good thing is that Mary Kay's Better than Bare lip products are gaining popularity on TikTok. In addition, A recent article in Vogue Poland, “Cosmetics that harmonize with the skin's biological rhythms” (translated from Polish by Google Translate), highlighted this as the philosophy behind the relaunch of Mary Kay's iconic 3D TimeWise collection. I am.
According to Polish Vogue magazine, the company uses the knowledge that skin is influenced by many factors, such as a properly balanced diet, healthy sleep, regeneration and care, and uses this to reduce the risk of radiation, free radicals, Combined with protection from tissue irritation, they have created a modern version of the product. TimeWise skin care set. All products in the set incorporate the patented 3D TimeWise Complex, which includes encapsulated resveratrol, niacinamide (vitamin B3), and peptides.
Makeup by Mario Bronzer
“Makeup by Mario Bronzer” is also up 70% in Google searches. About a week ago, the brand's F4 brush was featured in an InStyle article titled “How Pros Apply Bronzer the Right Way.” According to sources, Tight, round brushes like this one are perfect for cream bronzers, allowing for precise placement and seamless blending. This is an interesting reminder of the important role cosmetic tools can play in consumer satisfaction.
Also, a recent article by The Cut reported on “12 Best Bronzers If You're Not into Blush”. Here, the author says that while Mario's bronzer make-up is “a great option,” he recommends the brand's Soft Sculpt His Perfector, saying, “It also has a bronzer effect and gives you highlights. , a multitasking feature that can add some sparkle.” She added, “Make sure to choose the right shade and keep it bright.”
Ingredients: Makeup with Mario Softsculpt Transforming Skin Perfector: Synthetic fluorophlogopite, talc, calcium aluminum borosilicate, dimethicone, diisostearyl malate, mica, lauroyl lysine, trimethylolpropane triethylhexanoate, methyl methacrylate crosspolymer, silica, bis-behenyl/isostearyl/-phytostearyl Chlorphenesin, hydroxide, and hydrogen contained in dilinoleyl lyludimer dilinoleate, sorbitan sesquiisostearate, sodium dehydroacetate, and kaol tocopherol. [(+/-): Titanium Dioxide (CI 77891), Iron Oxides 77491, CI 77492, CI77499), Ultramarines 77007), Yellow 5 Lake 19140)] Mica, synthetic lauroyl crosspolymer, silica, bisbehenyl/isostearyl/phytosteryl dilinoleate, sorbitan tocopherol, chlorphenesin, oxide (CI 77492, 77499)]sulfate hydrate, trimethylolpropane triethylhexanoate, bisbehenyl dehydroacetate/iso Stearyl/Phytosteryl, Tocopherol, Tin Oxide, 77492, CI 77499)]Light Medium 77499), 77007)]Dark Kaolin.
Aura and BIAB nails
According to Exploding Topics, “aura nails” are currently trending. Blended color palette. As the name suggests, this look is inspired by the concept of a person's aura and “aims to reflect a person's unique energy through the chosen color combination,” according to the source. Celebrities Dua Lipa and Lizzo reportedly recently showed off their Aura nails on Instagram. #auranails received over 109,000 total posts on the platform.
This trend is said to fall under the larger “Instagrammable nails” metatrend, which also includes milky white nails. “Builder in a Bottle'' (BIAB) alternative to traditional nail gel and shellac. And French glass nails. Interestingly, BIAB (“by-ab”) nails were created by British gel nail polish brand The Gel Bottle, according to The Stylist. This product is essentially a nail-strengthening gel that can be layered to create a durable, glossy finish. This product incorporates ingredients that strengthen and nourish your nails and help them become harder as the product is worn.
Ingredients (Gel Bottle Clear All-in-One BIAB): Dihema trimethylhexyl dicarbamate, isobornyl methacrylate, hema, hydroxypropyl methacrylate, ethyl trimethylbenzoyl, phenylphosphinic acid, hydroxycyclohexyl phenyl ketone, p-hydroxyanisole, CI 60725.
See also: Trending – Alicia Keys, #Bixyplastia, No Rules Makeup Stick, Glycolipid Cleanser and more
glycolic acid spray
There is also growing interest in glycolic acid sprays, according to Exploding Topics. Such products are said to help break down the bonds that hold dead skin cells together. According to Exploding Topics, the spray format has emerged as a solution to help reduce odor and brighten armpit skin. Popular videos about spraying are said to have been viewed an average of 762.5K times on TikTok.
One brand that is seeing an increase in demand for glycolic acid sprays is DermDoc. According to sources, searches for “DermDoc” have increased by 573% in the past 24 months. Glycolic acid sprays are said to be part of a larger meta-trend in glycolic acid skin care.
Color-changing hair dye and skin streaming
Finally, according to Spate's TikTok hashtag tracker, tags for color-changing dyes are up more than 6 million percent week-over-week, with #colouralchemy leading the way. A quick search turned up a trending video of Schwarzkopf demonstrating this style in May 2023. “Wide Awake Festival London'' appears to be a product that can be painted on hair to create color travel or iridescent visual effects.
And #skinstreaming tags increased by over 42,000% compared to the previous week. According to Coveteur, skinstreaming is a way to simplify your skincare routine to what he calls three or four products. It usually includes a cleanser, antioxidant serum, moisturizer, and sunscreen.It seems that there has been a new development recently. skinimalism and new minimalism trend.
