listen to this articleOn March 8, the New York Red Bulls announced a new marketing partnership with the Greater New York Toyota Dealers Association (GNY TDA). Based on this agreement, Toyota was designated as the “official vehicle of the New York Red Bulls.”
The news was announced the day before the Red Bulls held their home opener against FC Dallas at Red Bull Arena in Harrison.
This multi-year partnership includes a number of key team and venue assets including:
- Toyota Terrace, located in Section 228 inside Red Bull Arena, is where fans can gather to watch the game.
- Toyota Gate is the entrance to Red Bull Arena in the southwest corner of the venue.
- Field level LED signage, video board exposure and incorporation into all marketing/advertisement materials.
The partnership also includes integration with the New York Red Bulls Youth Program, providing Toyota visibility to the more than 50,000 area players and families who participate in the program.
The team will host Toyota Title Night on March 23rd when the Red Bulls host Inter Miami CF.
New York Red Bulls President Marc de Grandpre said, “We are truly proud to welcome Toyota to the Red Bulls family.'' “The values Toyota embodies, including innovation, passion and community engagement, resonate deeply with the ethos of our club. We look forward to an even stronger partnership that reflects these shared ideals. doing.”
“The Greater New York Toyota Dealers Association is proud to be the new partner of the New York Red Bulls,” said Dennis Lauzon, GNY TDA Chairman. “Like Toyota, they are an organization that values community engagement and we look forward to working together.”
This partnership signals continued momentum for the Red Bulls both on the field and on the business side, and NJBIZ will explore it in detail in our upcoming March 11 feature on the organization.
