The next BoF Professional Summit is fast approaching. This event, which will be held in New York on March 22nd and will be livestreamed to the global community, is one of his not-to-be-missed events.dive into New frontiers: AI, digital culture, and virtual worlds.
What has become a hot topic in the past year is artificial intelligence This problem is inevitable, and we'll see how it affects the fashion industry as a whole. I've recently been reading a new book, “Filter World,” by a New Yorker writer. Kyle Chayka, about how algorithms have flattened culture. You'll get a chance to hear directly from Chayka about the huge influence they have on what we see and love.
AI also has great creative potential.legendary designer Norma Kamali We are developing custom models in partnership with the company. Maison Meta They will be on hand to discuss ambitious and unprecedented plans to help carry on her legacy after she leaves the company.
Another topic people couldn't stop talking about was Calvin Klein's sexy ad featuring “The Bear” actor Jeremy Allen White. In our session, digital cultureHear from our Chief Marketing Officer Jonathan Bottomley We discuss the campaign and how the company approaches brand marketing in the internet age.
Meanwhile, the surrounding hype web 3 And that metaverse is gone, but that doesn't mean the underlying technology is gone, especially with Apple's recently released Vision Pro headset. LVMH Vice President of Digital Innovation nelly mensah We reveal how luxury brand giants are approaching these frontiers and offer practical lessons for others. Separately, chris mcgrathVice President of Products and Innovation and Footwear Designer at Timberland Joey Khamis Learn more about how we use virtual reality in our design process.
The event will also feature guests such as Elf Beauty and Roblox, founders of AI-powered businesses that bring transparency to the fashion supply chain.
We hope you'll join us in person in New York or via livestream worldwide. Sign up here to reserve your space.
mark bain
technology correspondent
fashion business
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