In groundbreaking research, Wood & Fire Studio combed through Google's vast search data to discover which synthesizers are capturing the world's attention. Their findings present a combination of expected leaders and interesting surprises, highlighting the global appeal of these instruments. As the digital and analog worlds collide in the music industry, synthesizers continue to grow in popularity, making this study an important insight into current trends.
New patterns and surprising discoveries
At the heart of this study is an interesting look at how traditional brands and new entrants line up in Internet searches. Korg, an established name since 1964, interestingly ranks him in fifth place in Sweden, where its name translates as “basket”, a linguistic quirk that artificially inflates search numbers. Even adjusting for this, Korg still has a strong presence in all three countries. Meanwhile, Moog secured his fourth place despite its high-end pricing, underscoring the company's iconic status in the world's most competitive market, the United States.
Digital synth renaissance
Arturia, a relatively young French company known for its software synthesizers, came in third place. Its affordability and innovation have propelled it to the top in six countries, marking a change in dynamics in music production. Behringer, known for making classic synth models accessible to a wider audience, took his second place. This reflects a growing trend toward nostalgia and quality in the music equipment industry, and Behringer is a leader in 33 countries.
Reign of Roland
Roland's dominance as the most searched synthesizer brand worldwide is a testament to its enduring appeal and wide product range. With a heritage dating back to his 1972, Roland has successfully adapted to the changing musical environment, securing top positions in 73 countries. This overwhelming popularity not only highlights Roland's innovative edge, but also highlights the worldwide love for synthesizers from enthusiasts to professional musicians.
Wood & Fire Studio's findings not only shed light on the current state of synthesizer popularity, but also hint at the evolving tastes and preferences of musicians around the world. As synthesizers continue to play a pivotal role in music production, these insights provide valuable perspective for both manufacturers and artists, paving the way for future sonic innovations.
