Toronto, March 5, 2024–(BUSINESS WIRE)–Today, the Canadian Marketing Association announces the launch of the Canadian Digital Marketing Skills (DMSC) program. The DMSC initiative is powered by Upskill Canada and is part of a partnership agreement that takes an industry-oriented approach to supporting Canadian workers. These agreements will help thousands of workers find new careers through skills training and job placement in some of Canada's fastest growing industries.
Canada's largest marketing association and voice for marketing professionals, the Canadian Marketing Association (CMA) is a group of leading organizations in the digital marketing training ecosystem that upskills Canadians for in-demand careers. We are proud to bring together the DMSC consortium to tackle this challenge. In response to the rapidly evolving market, we are also working to develop Canada's next generation of marketing talent.
More than 15,000 Canadian workers will benefit from an innovative approach to skills training thanks to funding from Innovation, Science and Economic Development Canada's (ISED) Industrial Upskilling Initiative. Central to the Upskill Canada initiative is the role of community training providers, working closely with local and national employers to identify the exact set of skills that industry demands. Equipping workers with these skills creates new career paths for Canadians and improves the position of Canadian businesses to compete domestically and internationally.
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DMSC is a skills network of three of Canada's best-in-class training organizations:
CMA is a leader in the design and delivery of accelerated upskilling programs and offers Canada's only professional marketing qualification, the Certified Marketer Program. This training is available to marketers with 5+ years of progressive experience.
Jelly Academy is a Canadian and Indigenous-led organization that develops digital marketing talent, improving the skills of young marketers and those new to the profession. Their famous digital marketing bootcamp allows learners to earn certificates from Google, Meta, Hootsuite, and more.
Growclass is an award-winning course and community dedicated to growth marketing, Canada's fastest growing profession. They improve mid-career marketer skills, expand technical marketing skills, and find high-growth career opportunities.
All programs are available nationwide and run over seven weeks. The DMSC program plans to upskill 1,200 people by March 2025.
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“We are very proud to expand Upskill Canada with a second group of workers and training service providers. This is another big step, but it is just the beginning. We look forward to working with government and industry supporters to advance the skills of as many people as possible.” We help growing companies reach their full potential. ” – Rhonda Barnett, CEO of Palette Skills, who was selected by ISED to run the Upskill Canada initiative
“The marketing profession plays a critical role in building businesses and contributing to Canada's GDP. Innovation, Science and Economic Development Canada's innovative programs enable Digital Marketing Skills Canada Consortium , we're accelerating this by ensuring marketers have the skills they need to succeed in months.'' Canadian Marketing Association and its partners Jelly Academy and Growclass is a leading training program that supports potential marketers and Canada's economy and competitiveness, with a primary focus on supporting marketers in transition and people from underrepresented groups. ” – Alison Simpson, President and CEO, Canadian Marketing Association
If you would like to learn more please visit: https://paletteskills.org/upskillcanadaprograms.
About the Canadian Marketing Association
CMA is the voice of marketing in Canada, and our purpose is to champion the powerful influence of marketing. We are the catalyst that helps Canadian marketers succeed today, while building the marketing mindset and environment of tomorrow.
We provide opportunities for members across the country to develop professionally, contribute to marketing thought leadership, build strong networks, and strengthen the regulatory environment for business success. Our Certified Marketer (CM) designation is Canada's only marketing certification, ensuring recipients are highly qualified and proficient in best practices as reflected in Canada's Marketing Ethics Code and Standards. Show that you are doing so. We represent virtually every major Canadian business sector and every marketing discipline, channel and technology. Our Consumer Center helps Canadians better understand their rights and obligations. For more information, please visit thecma.ca.
About Upskill Canada
upskilling canada is a national talent agency that helps fast-growing companies access the talent they need to compete and succeed globally, while creating new career pathways for employees to move quickly into in-demand roles. It's a platform. Upskill Canada covers all regions of the country and supports Canadian-based employers with a particular focus on small and medium-sized enterprises (SMEs). Focus on strengthening key growth areas such as digital technology, cybersecurity, agricultural technology, advanced manufacturing, clean technology and biomanufacturing.
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