Creative film company Farm League has teamed up with 72andSunny to announce Comcast's latest campaign. Directed by Farm League's Taimi Arvidsson, “Designed With Love” premiered during the Super Bowl in Washington, D.C. and Philadelphia, and focuses on the human experience and connection at the heart of Comcast's cutting-edge technology. took viewers on an emotional journey with
Truly celebrating the humanity behind Comcast's most innovative technologies, this multi-part campaign highlights the stories of real engineers and their muses, offering a glimpse into the deep emotional connection between technology and people. The purpose is These stories range from a loving father who wants his child's voice to be heard to a son who longs to be reunited with his father by sharing a passion for his favorite game. Despite the diversity of these stories, commonalities are clear. Everything is designed with love.
Director Taimi Arvidsson was involved early in the story development process by the team at 72andSunny New York, conducting in-depth preliminary interviews with employees. She worked closely with her team of creatives at her agency to shape the creative approach for each individual film and informed the visuals based on interviews. By bringing the documentary process to a commercial setting, she incorporated authentic details and photography and performed precise casting to ensure authenticity was respected.
A key element was creating a comfortable environment where Comcast employees could be themselves in the midst of the excitement of a major production. The film crew worked together to maintain the intimacy necessary for authentic documentary storytelling despite the scale of the shoot.
The campaign tells the stories of a total of five employees, and the complete set of deliverables includes a full-length film, :60 and :30 cuts of the broadcast, and dozens of short social media pieces available on Comcast's YouTube and social media. It was included. variation.
