As part of its strategic initiative to transform the B2B marketing and sales landscape, Dorset-based Intergage Marketing Engineers (IME) has announced a ground-breaking partnership with sales training leader Sandler. The partnership aims to increase sales, profits and investment returns for the business by harmonizing sales and marketing efforts.
Strategic alignment to drive business growth
Paul Moss, director of business development and partnerships at Intergage, emphasized the importance of B2B sales and marketing teams empowering executives to have high-value prospect conversations. “When these teams work together, they can synchronize their efforts and present a consistent message to customers, leveraging each other's strengths to create meaningful, personalized relationships that drive sales.” Moss explained. Sandler Managing Director Roger Williams echoed this sentiment, saying that Sandler's sales philosophy complements Intergage's marketing approach: “Everybody wants to buy, but nobody wants to sell.'' He pointed out that the focus is on sales rules that are friendly to buyers.
give companies market power
As a Platinum HubSpot Solutions Partner, Intergage has helped companies grow through superior inbound marketing strategies, aligning sales and marketing to sell smarter and increase ROI. Known for helping more than 50,000 sales professionals and leaders annually in his 230+ locations in 30 countries, Sandler has extensive experience and a proven track record in developing sales professionals and improving performance. It brings results. Intergage and Sandler will join forces to deliver an event and enablement program that promises to redefine the standards of B2B sales and marketing success.
A partnership born of direct success
Intergage's decision to partner with Sandler was influenced by its first-hand experience with the Sandler Selling System under the direction of Roger Williams. Nicky Bedwell, Business Development Manager at Intergage, said he has been training with Williams since June 2023. “Both for his personal sales approach, his insights here have proven invaluable in helping improve Intergage's company-wide sales process as well,” Bedwell said. This partnership represents a pivotal moment for Intergage and Sandler, as the companies leverage their combined strengths to deliver unparalleled sales and marketing solutions to companies across the science, technology, engineering, and manufacturing (STEM) sector. doing.
This partnership between Intergage and Sandler marks an important step in the evolution of B2B marketing and sales strategies. By combining our resources and expertise, we are ready to provide businesses with innovative solutions that not only strengthen sales and marketing alignment, but also have a significant impact on the bottom line. With these two industry leaders joining forces, the future of B2B marketing looks brighter than ever.
