About Wedding Checklist: Viral Edition – Lifestyle News

This weekend, the nation is glued to Ambani's pre-wedding festivities, which will feature global celebrities, a performance from pop star Rihanna, and 2,500 dishes served over three days. However, innovative wedding experiences are not the domain of the wealthy. alone.

Take an example of a couple from Gujarat Recently, in the name of rarity, they got married in the Spiti Valley of Himachal Pradesh amid snowfall at -25 degrees Celsius, and the video of the wedding went viral.

“In recent years, the trend of unconventional weddings has increased noticeably due to social media exposure. Couples are increasingly looking for unique experiences to differentiate their weddings, often creating viral sensations. Inspired by and internet trends, they spend millions on Instagram-worthy experiences and innovative acts that make their weddings go viral,” said Devanshi Patel, founder of Shreem Events. He planned the wedding of cricketer Hardik Pandya and Natasa Stankovic.

Patel went on to add that these acts are “no longer just entertainment” but “are essential to creating a unique and special experience for your wedding.”

And that experience comes at a price, and couples are willing to pay it.

“The budget allocated for this varies widely depending on the size of the performance, and typically ranges from 50,000 to several hundred thousand or more. However, on average, about 20% of the total wedding budget is allocated for this purpose. is allocated to entertainment and novelty acts,” he said.

Couples and their families make every effort to make the day a special event, but some acts can border on the bizarre. For example, a video of a heavenly-themed engagement ceremony in which a woman dressed like an angel is hung from the ceiling to demonstrate the belief that marriages take place in heaven has gone viral. Ta. The clip caused a furious reaction online, calling it an “inhumane” act of “treating humans as spectacles.”

Here, wedding planners take a measured approach and explain the couple's wishes and what the actual wedding will be like.

“Novelties such as the need to recreate Sanjay Leela Bhansali’s grand wedding set with the moonrise and angels flying around, like our client from Mumbai who is planning a wedding at Rambagh in Jaipur. When there is a huge demand for weddings, our first response is always one of: We thought carefully,” said Himish Agarwal, CEO and Creative Director of Konark Events, a Jaipur-based wedding planning company. Told. “We realized that our clients needed to experience what it would look like when their vision translated into reality.. To achieve this, we employed state-of-the-art technology as a 3D walkthrough to give our clients a holistic view of how their final décor will look on the day of their event. ” he added.

Social media, especially Instagram, and the potential to go viral plays a big role here. “In today's social media age, many couples are excited about the possibility of having their wedding featured on major platforms, and often try innovative approaches or sell their wedding for exposure. We are sticking to various strategies like investing additional funds in the portal and incorporating unconventional elements with the ultimate goal,” says Shri Apoorv Mohan, founder of photography company Plush Affairs. Mr. Vastava and Mr. Sanyogita Thao said. However, Instagram's “influence'' extends beyond photos; “couples often request unique videos, such as costume transition videos for different wedding events or reenactments of viral performances.'' added.

Jayanth Chhabra, founder of photography company Cupcake Productions, said a unique trend is that “some customers want their guests to receive instant photos through scan codes installed at their weddings.”

With lavish decor, stunning costumes, and internet-breaking acts, Bollywood Weddings have also sparked a desire to have their own weddings similar.From actors Kiara Advani and Sidharth Malhotra's iconic entries to actor Parineeti Chopra's wedding song and cricketer Virat Kohli's wedding and actor Anushka Sharma serve as an inspiration for couples to imitate and recreate. “We often get mentions of high-profile weddings like this, and we try to incorporate that,” Shrivastava and Thao said.

Food, gifts and costumes have long been the most expensive wedding elements, but novelty acts are the new factor leading Indiahuge wedding market, already pegged at about $46 million. As a result, Ambani's wedding may have been the biggest, but it's no longer the most talked about. A simple scroll through Instagram serves as proof.