RR Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, printing and supply chain solutions, today announced that Albertsons Companies is transforming the promotional marketing ecosystem and grocery merchandising, building on both companies' existing We announced that we have selected RRD to expand our partnership. To foster ongoing customer loyalty, Albertsons Cos. reaches audiences beyond transactions through localized omnichannel marketing efforts supported by RRD.
RRD leverages a number of proprietary retail marketing technologies to enhance the speed and execution of personalized promotions at scale, increasing promotional returns and engaging Albertsons customers with high-quality content. To do. RRD's global footprint enables more effective localized solutions at scale and works with Albertsons Cos. brands across the country to help execute our mission to be great locally and strong nationally To do.
“Our goal is to fundamentally improve the shopping experience for Albertsons customers by delivering the right message, on the right channel, at the right time,” said Al, RRD Chief Commercial Officer.・Mr. DuPont says: “We take a highly targeted approach to providing Albertsons customers with personalized, relevant information that reflects their preferences and inspires their lifestyle and well-being.”
By integrating multiple business platforms, RRD delivers innovation through end-to-end services that address every aspect of your creative and content endeavors, from photo and video creation to production, printing and distribution. RRD layers technology, processes, and automation to create circular pages, retail signage, promotions, emails, and social media content to power localized omnichannel marketing efforts.
“Customer shopping habits are unique to their local market, and their patterns are constantly evolving,” said Sean Barrett, chief marketing officer at Albertsons Cos. “Having the ability to build, personalize and scale is a key opportunity to achieve that goal.” Serving our loyal and valued customers the way they prefer. ”
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