Suntory PepsiCo Beverages (Thailand) is ushering in a whirlwind new era with new brand positioning and the appointment of Korean pop girl group BabyMonster as ambassadors for sugar-free products in the Asia-Pacific region.
The group, which consists of members Luca, Farita, Asa, Ahyun, Rami, Lola, and Chiquita, is under YG Entertainment, the same label as BLACKPINK.
Don't miss: Nike piggybacks on concert promotion with exclusive NewJeans performance in Singapore
Mr. Anawat Sankasap, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand) Company Limited, said, “Each member boldly left behind a 'normal' life to pursue their dream of becoming a K-pop idol.'' Ta.
“Their eagerness to seek new inspiration, how they dare to step out of their comfort zone again and again to explore diverse styles, and their unwavering courage to pursue their passions is truly inspiring.” he added.
The girl group has also been featured on Pepsi Thai's OTT, TVC, OOH, DOOH and social assets, as well as their debut single batter up As part of a campaign.
In the commercial, a giant Pepsi floats outside the dance studio, interrupting Baby Monster's break before recharging with a Pepsi drink after rehearsal.
Along with Baby Monster, Pepsi is also aiming to appeal to Generation Z, which is at the heart of its new “Thirsty for More” positioning in Thailand, as part of its new logo rollout campaign.
Created in partnership with VaynerMedia Thai, the campaign features a 360-degree visual and sound digital art experience of “Pepsi: Into The New Era” at CentralWorld's Plaza.
“Pepsi: Into The New Era is more than just introducing Pepsi's new logo,” said Chan Woei Hern, head of creative, VaynerMedia APAC.
“This is an immersive brand experience with social at the heart and culture at the heart, and a platform for Z to share their energy for more with those around them,” Chan further said.
The new Pepsi logo features a new custom typeface and a visually distinctive soda can design that incorporates elements of electric blue and black pulses, synonymous with the vibrant energy that Pepsi promises to young audiences. Contains silhouettes.
In fact, Pepsi Philippines Inc. and BBDO Guerrero Inc. rolled out their new logos outside the United States for the first time with the local tagline mas masarap maiba (different is better).
Related article:
This shoe by Pepsi and Shaquille O'Neal can hold a Pepsi mini can
BLACKPINK x Starbucks: How Starbucks let fans clear shelves of new collection
NewJeans x Spotify: Why marketers are rethinking how they sell music to Gen Z
