Elon Musk vowed to “make things better” with bakers stiffed by Tesla. Andreas Solaro/AFP via Getty Images
Being shaken by Elon Musk's Tesla wasn't such a bad thing after all.
Last week, a San Jose, Calif., bakery owner blamed an electric car maker for canceling his $16,000 pie order at short notice, leaving him out with thousands of dollars.
As news of the incident spread, Tesla CEO Musk noted: Post Regarding X: “I just heard about this. Things are going well with the bakery. People should always expect Tesla to do its best.” They focused on what happened in February, the month of February, and the fact that the bakery's owner, Voahungi Lacetarinella, is black.
Tesla then paid Lacetalinera $2,000 to cover the cost of the canceled order. She also had an offer for her additional job, but she turned it down because she was too busy.
In fact, business is booming right now. Since the collision with Tesla, Racetarinella said she sees about 200 customers a day at Giving Pies Bakery, compared to her 30 to 40 customers on a typical day. told her Fox Business.
She believes that if the incident surrounding the order had happened at another company, “it wouldn't have exploded like it did.”
“In people's minds, Tesla is associated with Elon Musk. And you either love him or hate him… So when people saw that it was Tesla, it evoked strong emotions. I think so,” she said.
Reel and leave on high to dry.
In a Facebook post, Racetarinella wrote that he was “disturbed by the realization of the magnitude of the impact on small and medium-sized businesses” by the automaker's order cancellations. I invested time, resources, and effort based on a warranty from Tesla, only to end up feeling high and dry. ”
The post went viral, and soon new customers were pouring in to support her bakery. And because of its remote location, many customers had to make the trip, she noted. The mayor of San Jose also stopped by, and Tesla employees also offered their apologies.
Google employee Pamela Salazar wrote in a comment below the Facebook post. “Google loves you! We love ordering your pie (though we wish we could order it more often)… We want you to know we’re rooting for your pie! Please know.”
Racetarinella said one of the Tesla employees told him that an hourly worker had placed the unfortunate order even though it was unauthorized.
Racetarinella told local channel ABC 7 that Giving Pies has never had a problem with orders from businesses.
“They request a quote, I send the quote, they approve, I send the invoice, and I get paid right away,” she said. “If you're a big company, $2,000 is pocket money and not a big deal. But for us, it's a big deal.”