As consumer behavior changes, with increased awareness of health and wellness and the lingering effects of the COVID-19 pandemic, effective ways to prevent and fight colds, flu, and other respiratory viruses are becoming more common. Demand for the product is increasing. This shift in consumer priorities, coupled with a broader increase in interest in natural and organic remedies, as evidenced by recent Amazon product trends, is driving the need for brands, sellers, and retailers within this growing Amazon market segment. This could be a lucrative opportunity for you.
Here, we share insights to help you identify these opportunities by analyzing recent trends along with Jungle Scout Cobalt's revenue and sales data. These data can power actionable strategies to navigate this market and maximize success throughout the year. Read this to find out what's best selling, keyword search trends, and more.
cold and flu relief
The 2023-2024 cold and flu season is proving to be a sales boon for many sellers on Amazon. Over the past 90 days, compared to the same period last year, revenue for this segment (excluding cough medicine, discussed below) increased 39% and volume increased 32%. Interestingly, the median price has remained relatively stable, suggesting that increasing consumer demand, rather than rising prices, is driving market growth. Let's dig deeper into this trend by analyzing the top brands, their market share, and best-selling products in Amazon's Cold and Flu Treatments market.
market insights
Revenue: 39% increase
Unit sales: 32% increase
Median price: 5% increase
Competitive brand: 519
*Data from November 27, 2023 to February 24, 2024 compared to the prior year 90-day period from November 27, 2023 to February 24, 2023.
Top brands competing in cold and flu treatment sales
market share leader
| Mucinex | 17% (13% increase from previous year) |
| vicks | 16% (8% increase compared to previous year) |
| Boiron | 10% (down 32% from previous year) |
| amazon basic care | 8% (59% increase from previous year) |
| Beekeeper's Naturals | 4% (5% increase compared to previous year) |
*Graph depicts data from November 27, 2023 to February 24, 2024, compared to the prior year 90-day period from November 27, 2023 to February 24, 2023.
Leading Cold and Flu Relief Products
Vicks' NyQuil Severe Cold and Flu Relief was in the top three in terms of revenue for the 90-day period from November 28, 2023 to February 26, 2024. Revenue for the period increased 718% year over year. Period prior to 90 days.
Boiron's fast-dissolving Oscillococcinum tablets are expected to relieve and shorten the duration of cold and flu symptoms such as body aches, headaches, fever, chills, and fatigue, and have earned 2 in revenue over the past 90 days. Ranked number one. Revenue from this homeopathic treatment increased by 56% compared to the previous three months.
Zicam's “cold shortening” drug has skyrocketed in popularity in recent years, with revenue increasing 54% in the past three months compared to the previous 90 days.
Learn how to get Amazon insights into market share, sales trends, competitors, and more. Schedule a demo of Cobalt.
Cough and sore throat treatment
Consumers battling coughs and sore throats – symptoms that plague people suffering from colds, COVID-19, the flu, and the recent surge of respiratory syncytial virus (RSV) – can find Amazon We have a wide variety of therapeutic drugs at our disposal. This section delves into cough syrup and cough drops as a separate market segment and analyzes Amazon's sales and revenue trends alongside market share leaders and top-selling products over the past three months.
Amazon cough syrup market trends
market insights
Revenue: 18% increase
Unit sales: 15% increase
Median price: 5% increase
Competitive brand: 246
*Data from November 27, 2023 to February 24, 2024 compared to the prior year 90-day period from November 27, 2023 to February 24, 2023.
The Amazon cough syrup market is experiencing moderate growth, likely driven by a combination of increasing demand and price adjustments. Overall revenue for this segment increased by 18% compared to the same period last year, with unit sales increasing by 15% and median price increasing by 5%.
Top brands competing for cough syrup sales
| Robitusin | 23% (6% increase from previous year) |
| Zaby's | 7% (down 25% from previous year) |
| highland | 7% (28% increase from previous year) |
| amazon basic care | 6% (6% increase compared to previous year) |
| Delsim | 6% (down 7% from the previous year) |
*Graph represents data from November 27, 2023 to February 24, 2024, compared to the prior year 90-day period from November 27, 2023 to February 24, 2023. Rates of increase and decrease indicate year-on-year comparisons. – Annual increase or decrease in the brand's market share.
Changes in market share among the major brands in this segment highlight the evolving situation. While established brands like Robitussin remain dominant, the rise of private label options and the mixed performance of natural brands suggests that consumers are increasingly open to diverse choices.
Trending cough syrup products on Amazon
Robitussin's Adult Maximum Intensity Cough and Chest Congestion DM Max combination has been the top choice among consumers on Amazon for the past three months. Revenue for the period increased by 83% compared to the previous three months.
Hyland's Naturals Combo Pack, which includes Kids Cold & Cough, Day & Night, and Immunity Gummies, ranks among the top five cough syrup products by sales over the past 90 days. However, when compared to his previous three months, revenue decreased by 14%.
This children's cold, flu and cough syrup from Tylenol is also a bestseller. Revenues for the past 3 months have increased by 100% compared to his previous 90 days.
Amazon cough medicine market trends
market insights
Revenue: 37% increase
Unit sales: 63% increase
Median price: 1% decrease
Competitive brand: 223
*This chart depicts data from November 27, 2023 to February 24, 2024, compared to the prior year 90-day period from November 27, 2023 to February 24, 2023.
Amazon's cough drops market is experiencing higher growth than cough syrups. Overall revenue here increased 37% and sales volume surged 63% compared to the same period last year, indicating a significant increase in consumer demand.
Top brands competing in cough medicine sales
market share leader
| hole | 16% (down 25% from previous year) |
| Ricola | 16% (down 8% from previous year) |
| amazon basic care | 8% (464% increase from previous year) |
| Luden's | 6% (19% increase from previous year) |
| fisherman's friends | 5% (down 21% from previous year) |
*Graph represents data from November 27, 2023 to February 24, 2024, compared to the prior year 90-day period from November 27, 2023 to February 24, 2023. Rates of increase and decrease indicate year-on-year comparisons. – Annual increase or decrease in the brand's market share.
In contrast to the movements seen in the cough syrup sector over the past year, long-time market leaders Hall's and Ricola each lost market share while maintaining a significant presence. While this can be attributed to various factors such as changes in consumer preferences, the increase in share of other players over the same period cannot be ignored.
Trending cough products on Amazon
These Honey Lemon Cough Drops from Halls have been a consumer favorite for years, ranking as the top product in its segment by revenue over the past three months on Amazon. The product's revenue from November to February increased by 7% compared to the previous three months.
Amazon Basic Care's similar but sugar-free cough medicine posted even stronger revenue growth over the same period, increasing 23%.
Fisherman's Friends uniquely packaged sugar-free, cherry-flavored cough medicine and sore throat lozenges are another popular choice this year. Revenues over the past three months have increased by 19% compared to his previous 90 days.
Learn how to get Amazon insights into market share, sales trends, competitors, and more. Schedule a demo of Cobalt.
Spotlight: Immunity and Vitamin C Supplements
Prioritizing overall health and well-being has become a top priority for many people, especially after the COVID-19 pandemic peaked. As a result, consumers are increasingly looking for active solutions to support their immune systems, and immunity-boosting products and vitamin C supplements have skyrocketed in popularity on Amazon. Here, we've rounded up the best sellers of the past three months.
Trending Immunity & Vitamin C Products on Amazon
Emergen-C leads the field with its popular 1,000mg Vitamin C powder. Over the past 90 days, revenue has increased by 314% compared to the previous three months.
this immune defense supplements Clean Nutraceuticals products have become a highly coveted winter product for many. Revenue grew 471% in the past three months.
Olly's Immunity Gummy Starter Pack Bundle, which combines echinacea, zinc, and vitamin C, was another trendsetter this season, with an 89% increase in revenue.
Allergy Season Preview: Keyword Search Trends
Just as cold and flu season begins to wane, seasonal allergy sufferers are already well into the 2024 season, as evidenced by an increase in related searches on Amazon over the past month. We are starting preparations for.
Top 5 General Amazon Keyword Search Trends in 30 Days
| allergy medicine | +169% |
| Allergy eye drops antihistamines | +145% |
| Allergy medicine that doesn't make you sleepy | +102% |
| best allergy medicine | +71% |
| allergy relief | +56% |
Among brand-specific allergy keyword searches, keywords related to children are higher than keywords that don't mention children over the past month, with the exception of Advil. Average weekly searches for “Advil allergies” have increased 107% in the last month.
Top 5 Amazon Keyword Search Trends by Brand in 30 Days
| Claritin Chewables for Children | +275% |
| liquid benadryl kids | +227 |
| Zyrtec Kids Liquid | +111% |
| advil allergy | +107% |
| Flonase Nasal Spray Kids | +95% |
*Data in this section represents the percentage change in average searches for the week from January 14, 2024 to February 17, 2024, compared to the previous 30 days.
Opportunity for brands
Amazon's cold and flu market offers a dynamic and profitable opportunity for brands and retailers. As this analysis of Jungle Scout Cobalt data shows, the landscape is evolving, with changing consumer preferences, new product trends, and a growing private label presence. By overlaying insights from the latest Amazon trends, market share data, sales trends, and consumer preferences, sellers can identify and capitalize on potential growth areas. This may involve:
- We are expanding our product portfolio to meet the growing demand for natural and organic remedies, immune boosters, and convenient formats such as gummies.
- Optimize your product listings and ad campaigns to target relevant keywords and increase visibility with data-driven insights.
- Leverage unique selling propositions and effective marketing strategies to develop strong brand differentiation that resonates with specific consumer segments.
By staying ahead of the curve and adapting to the evolving landscape, both established brands and aspiring sellers can take advantage of the vast potential of Amazon's cold and flu products market.
About this report
The product data in this report is representative of the Amazon market in the United States. Market insights for Amazon products are derived from Jungle Scout Cobalt, the industry-leading market intelligence, ad optimization, and e-commerce reporting platform that leverages trillions of Amazon data points.
We encourage you to share, read, and publish the findings of this report with attribution to Jungle Scout Cobalt and a link back to this page.
For more information, specific data requests, media assets, or to contact the authors of the report, please contact us at: [email protected].
