Last year was a watershed year for short videos, especially videos. It's less than 4 minutes long. He is perfect for event marketers who want to make the most of their impact before interest in their content wanes among potential attendees and exhibitors.
In other words: According to research from Vidyard, 60% of all videos on the internet are less than 2 minutes long, but in 2023, the number of business videos between 2 and 4 minutes in length will increase by 53%. One reason is that about half of viewers watch such videos in their entirety.
To create a series of short but information-packed videos that grab your audience's attention, plan well in advance of your event and distribute videos that cover a variety of topics and perspectives.This article From Trade Show News Network Our friends at Informa Media are discussing how far we've come. Event organizers need to strategize their video content in advance.
Additionally, this article from Opus Agency, a marketing and brand experience consulting firm, helps event marketers introduce the various elements and benefits of an event, as well as support early registration, pre-event networking, and other desired participation. encourage the actions of others.
Finally, this article by marketing veteran Neil Schaefer discusses other topics event organizers can cover, as well as addressing the differences in audience expectations across various social media platforms. Masu. TikTok, FacebookInstagram, YouTube, and LinkedIn, as well as email campaigns sent by hosts.
One motivation for thinking about how to create great content to market your event is that over 1 billion short-form videos are watched every day on TikTok alone.
