Disney+ is deepening its commitment to internet-native animated series, acquiring worldwide (excluding China) streaming rights to a new series from Moonbug. Morphle and magical pets European, Middle East and African rights to Zeptolab Om Nom Story.
It's no wonder that media companies, primarily aimed at children and families, who want to bring profitability to their streaming platforms would be interested in acquiring web-based animated series. Recent research shows that kids are spending more and more time on gaming platforms and free streaming apps like Youtube, making Disney eager to bring some of that platform's popular content to Disney+. Of course.
There is also precedent for this kind of move to be very successful. Last year, Netflix shared her viewership data for the first half of 2023.According to it, the most popular anime series on the platform are cocomelonanother Moonbug property that started life as a web series.
Morphle and magical pets
Morphle and magical pets It was co-developed by Mark Palmer and Jill Sandford and animated by Toronto's Guru Studio. The show is based on the hit Youtube series created by Arthur van Merwijk in 2011. He has 11.7 million subscribers on his Morphle TV Youtube channel, which was launched in December 2011, and his videos have been viewed over 8 billion times.
moon bugs Morphle General Manager Olivia Chausson said of the deal with Disney:
We are very excited to expand the fantastical world of Morphle through our close partnership with Disney. We have high hopes for this franchise, fueled by the transformative power of Morphle and the richness of the world of magical pets. This year, we're accelerating our growth across new audience touchpoints, which we're excited to share. Morphle and magical pets With families around the world.
Alyssa Sapaia, Disney Junior's senior vice president of development, series and strategy, added:
At Disney Junior, we're always looking for new ways to connect with our young audience of preschoolers and their families.we knew Morphle has already been a big hit on YouTube with an audience of mostly 3- to 5-year-olds, and we were excited to have the opportunity to work with the Moonbug team to build their world and characters.
Morphle and magical pets will debut on Wednesday, March 20th on Disney Junior and Disney+ in the US. International expansion will begin at a later date.
Om Nom Story
Disney picks up all 25 seasons of hit YouTube series Om Nom Story, produced by Spanish video game developer and animation studio Zeptolab. The main YouTube channel for this series was launched by him in March 2011 and has 4.11 million subscribers. He has hosted over 2,000 videos of his that have been viewed over 3.5 billion times. Each of the 250 episodes coming to Disney+ will be 3.5 minutes long and presented in a format that can be adapted to 17 languages.
Anna Shchur, Executive Producer and Director of Content Distribution at Zeptolab, explained in the release:
The collaboration with Disney+ does more than just expand our reach. Om Nom Story Our animated content spans Europe, but also aligns with the family-friendly values that are synonymous with our beloved Om Nom brand. This shared commitment to wholesome entertainment is of paramount importance to us, and we are excited about the positive impact this collaboration will have. Additionally, we hope that viewers will be thrilled to experience their favorite Om Nom stories on Disney+, creating an even more enjoyable and memorable viewing experience for fans of all ages.
Natalia Hebel, Senior Business Development Manager at Zeptolab, added:
We are very excited about the opportunity to bring Om Nom Stories to Disney+ in Europe. This is a great platform with a rich history around the world and we are honored to be a part of it. We are committed to delivering quality content that meets high standards and look forward to contributing our share to the magic of Disney+.
Om Nom Story It is set to debut on Disney+ in the fourth quarter of this year.
