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A decade filled with disco, glitter, bushy brows, and graphic eyeliner — what's not to love about the 1970s? The good news is, beauty lovers are bringing back the '70s vibe in a big way in 2024. It means that it is. From natural beats to glamorous disco, it's all about glowing skin and glowing colors. Resident It Girl Hailey Bieber is also jumping on the trend with her signature pink glitter, cat eyes, and shiny donut nails.
“The '70s was a decade of cosmetic exploration, so '70s-inspired styles have appeared frequently in makeup aesthetics over the years,” says Mirabella makeup artist Sam Kyle . “Bold, graphic liner has made a huge comeback in the last few years, and the latest trend in 'maneater' makeup relies heavily on elements from classic makeup. charlie's angels Winged liner, chiseled cheekbones, and defined lips graced the silver screen. ”
Below, makeup artists break down iconic makeup looks that look straight out of Studio 54. Read below to learn more about how to achieve these makeup looks at home.
bold cut crease
Cut creases aren't new in the beauty world, but they're now making a big comeback thanks to the inspiration of '70s British icon Twiggy. Essentially the originator of his pastel-hippie look, Twiggy's exaggerated eye look and pops of pastel have stood the test of time.
Start with a base, says Kyle, then cover your lids with a classic pastel eyeshadow, blending as needed. Then, using a felt-tip line like Stila Stay All Day Waterproof Liquid Eye Liner ($24), simply trace along your natural arch and where the orbital bone is above your eye crease. Apply the wing liner along the waterline as usual.
To take your look to the next level, trace your waterline with white cream eyeliner to accentuate the shadow and make your eyes appear larger.
priscilla presley doueye
The innocent, sultry eye makeup made popular by the one and only Priscilla Presley is at the heart of the reinvented '70s makeup trend, thanks to Sidney Sweeney and many TikTok creators .
The main purpose is to make the eyes appear larger, and the look revolves around a natural foundation base to achieve a wide and bright effect. To create a rounder eye shape, Kyle recommends using a neutral brown shadow and blending pressed powder all over the lid to create a rounded crease. Next, use a white liner to highlight your waterline.
Finally, add a volumizing mascara, like Mirabella Lash Luxe Mascara ($19), to your upper and lower lashes, Kyle says. If you want a more dramatic, almost Twiggy-inspired look, apply mascara to your lower lash line, then use tweezers to group a few lashes at a time and create that statement lower lash line. lines can be created.
statement eyeliner
If you're looking for a bold statement that looks straight off the runway, there's nothing more chic than statement eyeliner. Although it may look intimidating, achieving this look is very easy. Celebrity makeup artist FacesByDanii says to take your favorite shade of shadow and achieve that '70s look, be sure to dab your eyelids with a vibrant color like Morphe's Ready In 5 Eyeshadow Palette ($4) All you have to do is swipe across.
Next, take a black shadow and place a lighter layer under the brow bone at the inner corner of the eye. Continue shading this area until you build the dimensions. Next, take a black liquid liner and swipe it around your eyes, continuing to line both the inner and outer corners of your eyelids.
Finally, take the same liquid liner and blend the line all over your lower lashes. You can also add a few baby lashes, like Ardell Baby Lashes ($5), to your lower or upper eyelids for an extra fashionable flare.
metallic
This was the moment you had been waiting for. What screams his '70s makeup look more than metallic? Focusing once again on the eyes, this look features a solid foundation base, pops of color on the cheeks and eyes, and a disco night vibe. Create attractive delicate contours and highlights.
Don't be afraid. Shimmer eyeshadows are very easy to work with as long as you have the right products. The biggest problem with glitter is falling. That's why it's important to use a durable, stain-free product, like Lemonhead Glitter Concentrate ($22).
Kyle starts by swiping her eyelids with a vibrantly pigmented shadow (Sugarpill Text Me Pressed Eyeshadow, $13 is her favorite) to set her base color, then adds glitter to complete the super sparkly look. is recommended.
freckles
1970s makeup wasn't as glamorous as shimmering eyelids and sharp cat liner, but it was also iconic with glowing skin and innocent girl-next-door freckles. A proper skin care routine is key to achieving this look. Set your skin up for success by adding an exfoliant (we love NudeStix LemonAid Detox & Glow Micropeel, $35!) to remove dead cells and refresh. Skin. Incorporating some serums can also help keep your face moisturized, supple, and glowing.
For fake freckles, FacesByDanii recommends using eyeshadow or a freckle pen like the Beaubble Freckled Pen ($22) to create a natural, summery look. Hold the pen horizontally towards your face, apply a few circular dots, and tap the pigment with your fingers to distribute it across your face for natural-looking placement. For an oval, place the dots vertically. Don't be discouraged if it takes a few tries to get it perfect. The more you practice with the brush, the easier it will become.
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