Luxury fragrance brand Snif is known for launching premium scents that sell out in minutes thanks to their popularity on social media. From the brand's unique candle selection to its high-quality perfumes, Snif aims to provide fresh scents without the extreme prices. Snif is currently expanding its offering and adding a new range of laundry products. In today's market, detergent options with on-trend scents are relatively limited, and Sniff is trying to change that with new non-basic detergent options and laundry scent boosters.
Sniff got the laundry line off to a strong start by translating two fan-favorite scents, Crum Couture and Sweet Ash, into detergents. With Crumb Couture, your clothes will smell like the bakery of your dreams. The sweet scent is light and filled with notes of berries, vanilla, and freshly baked croissants. Known for her waiting list of over 10,000 buyers after its initial launch and subsequent sell-out, Sweet Ash is a pleasant, non-overpowering scent with key notes of vanilla and tonka.
Sniff is also releasing two new scents that are perfect for laundry day. Rain Check is a more subtle scent with an emphasis on clean scents. Designed to be barely detectable, it leaves your laundry smelling super fresh. Our second new scent, Old Money, is also a cozy, rich detergent that focuses on enhancing the scent of your clothes (and making laundry a little more fun).
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All four scents will also be available in the form of laundry scent boosters. This gives you the option to use your own detergent along with Snif's original scent, adding an extra scent bonus to your favorite clean. Best of all, the scent booster is water-based, so it doesn't come in bead form. This will help the scent last longer and prevent scent enhancers from leaving unwanted residue on clean clothes.
Additionally, as you would expect from such a visually-focused brand, Snif's new laundry line comes in sleek, textured bottles in muted colors. If you've given up hope that your laundry room will be filled with the same organic colors as the rest of your room, Snif offers an aesthetic solution for your space. This is also a responsible job. Snif is also focused on ensuring new product lines remain environmentally friendly, a key priority across the brand. The packaging is fully compostable and recyclable, and all products sold by Snif are vegan and cruelty-free.
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If you're not sure which scent will become your new favorite, Snif offers a way to try scents before you buy. Each detergent comes with the option to purchase as a trial kit. The kit comes with a full size detergent bottle and a miniature sample size. Spend a week testing samples of detergents and fragrance enhancers before deciding whether to keep the full-size version. If not, you can return the trial kit for a refund.
Snif's laundry line officially launches on February 29th, but enthusiasts can sign up for the waitlist now to be among the first to purchase on February 29th. Given the brand's popularity, we're sure these products will sell out quickly. Wait to purchase your favorite scent.
