Supermodel and BAZAAR Lifestyle Icon Award winner Vanessa Lorenzo and Belgian princess Katia Dela Faille are appointed brand ambassadors of the women's sports brand “Gérénieux”
WILMINGTON, Del. , Feb. 21, 2024 /PRNewswire/ — JELENEW, a women's sports brand known for offering products that combine athletic performance and beauty inspired by women's cycling, is a global We share inspiring stories of women. Currently, Jelenew is implementing the 100 Jelenew Partners & Friends program to encourage more women to take up cycling and start an active lifestyle. This time, BAZAAR Lifestyle Attitude Award winner Vanessa Lorenzo and Belgian Countess Katia Dela Faille will share their active, sporty lives with personal stories that represent the spirit of Gerenieux.
Vanessa began her career in advertising and film as a model and actress at the age of 11. She has graced the pages and covers of many national and international publications, including Vogue, Elle, Harper's Bazaar, Marie Claire, GQ, and Sports. Illustrated swimsuit. She worked with some of the most prestigious photographers in the fashion industry, including the legendary Helmut Newton.She also publishes The lifestyle of yoga Share the connection between yoga and a healthy lifestyle that will benefit others.
Her close relationship with Carles Puyol did not make her an accessory to the great football player. She abandons her imposed stereotypes and expectations and takes her passion and curiosity into a never-ending exploration of fashion and life as a model in order to lead her life the way she wants. I have evolved my career.
Vanessa brings her love for Jelenew products into her life and believes that Jelenew's philosophy is very much in line with her experience and values. She sees this endorsement as an exploration into the cycling field, where she hopes to spread curiosity about cycling to more women.
Katia is a woman who wears many hats: journalist, model, mother, and countess. In her life, cycling has been the key to discovering her unique strength and energy. Katia won her highest honor at the Belgian International Model Contest in 1990, but she then abandoned her impending modeling career in New York due to her marriage commitments and she moved to Belgium. chose to return to. She manages her wealth while being politically active, balancing her family, career and her hobbies, among which cycling is her most important hobby. She and Gerenyu share a commitment to quality life and all things beautiful, focusing on the physical and mental state of modern women and advocating for their rights.
Katia loves the pink collection of Jelenew cycling apparel. She believes we need to break down the stereotypes associated with pink, and if pink represents women, she argues, it should also represent resilience and courage. Since then, all of Jelenew's pink cycling apparel has been given new meaning, breaking stereotypes and showcasing the confidence and limitless potential of modern women.
Gerenyu brings together women like Vanessa and Katia, who have the courage and inquisitiveness of competitive racing, to write their own stories with a positive attitude towards their lives, so that more women can explore themselves and We encourage you to engage in dialogue and embark on a journey to a better quality of life. .
About Gerenyu
Founded in 2021 and inspired by cycling, Jelenew provides women with sportswear that perfectly combines performance and aesthetics, building on speed and power sports to meet their increasingly diverse needs. We have expanded to include a lifestyle collection. With technical guidance from World Women's Cycling Champion Marion Clignett, Gerenyu has created a 'Sprinters Jersey Lab' based on Gerenyu's proprietary technology CurveTec™ and her 30 years of cycling experience to lead the industry in innovation. was established.
Source Jelenew Incorporated
