Often associated with job titles, company departments, and corporate reports, sales and marketing are related but not the same concepts. Ultimately, the two have the same goal of selling more products to more people, more often, but they achieve this goal in very different ways.
Please note this is important. sale The act of turning a product or service into revenue. marketingOn the other hand, it creates relationships and desires. Sales is product-driven and always has a call to action. (Think “Buy it now!” or “Get $30 off this week only!”) Marketing turns products into brands and brands into icons. Rather than presenting a product or service to a consumer, marketing draws the consumer into the product by creating a strong emotional connection.
In reality, the differences may seem subtle. Consider Amazon's approach. The company sells a lot. The company's ads are ubiquitous online and are easy to find, usually following a predetermined formula similar to the product listing page on the retail giant's website. The company relentlessly emails users who haven't purchased anything in a while, inviting them to check out similar products and other types of items they might like based on their past purchases. Both of these are sales strategies and account for a large portion of Amazon's consumer reach. KFC uses a similar approach.
Now think about companies like Apple and McDonald's. When was the last time either of you presented you with a direct opportunity to buy something? Instead, both invest heavily in lifestyle and experiential marketing. Although the company and Amazon use the same techniques such as advertising, media coverage, newsletters, and social media, their primary focus is on how their products can enrich your life.
Procter & Gamble's Charmin ads, featuring a family of oddly colored anthropomorphic bears, are everywhere, seemingly trying to destigmatize toilet habits. The Walt Disney Company is a master at creating desire through ambitious consumer support (and sometimes attempts at direct sales). These are all examples of marketing.
Sales and marketing are equally important to a company's success, and both require hard work, especially in a highly regulated and highly competitive environment like the cannabis industry. In this issue, mg Our team would like to provide you with marketing support to help you start the new year with a fresh perspective. Get creative and start something new or upgrade what you're already doing. And don't forget to have fun along the way. Because when marketers enjoy what they do, the object of their efforts will also enjoy it.
